Prague: Fall under the spell of Czech designers


The fairytale that came true and appeared in a form of a city – Prague, takes your breath away with its magnificent atmosphere and architectural diversity. With every step, your dreams about charming balls and luxurious receptions begin to come to life. And even though all chevaliers changed their armors to elegant suits and ladies of the courts switched to comfortable jeans, narrow streets of Prague still keep the ambience of those old days. Inspired by myths and legends of Prague, the Czech designers are here to introduce you to a spirit of fashion with a touch of true magic.

Leeda (click here to discover)

The minimalism of shapes and forms is coupled with quirky design and explosion of colors. If you are in active search for loudly expressing your individuality, Leeda is a must-visit boutique store for you. Lucie Kutalkova, the designer, like a true fairy godmother will help you to be fully prepared for rocking Czech parties. Her individual approach to every customer guarantees that all eyes will be set on you.

bella brutta prague boutique shop mirror and clothes

Bella Brutta (click here to discover)

Bella Brutta collects the greatest variety of styles and designers under the same roof. From well-known Western European brands to new emerging Czech designers, this store magnifies all the best trends and pieces of fashion at the heart of Prague. Even picky fashionistas will find their statement pieces in this boutique, paired with amazing shoes and this look will make everyone jealous for sure.

Navarilla (click here to discover)

Navarilla is classics in its coziest form. The vibrant and elegant knits of diverse styles are here to warm you up in the long walking nights with your prince (princess) charming and highlight your strong identity and uniqueness. This boutique changes your mind about boring knits and opens a door to the world of comfortable yet peculiar fashion.

Koncept Store (click here to discover)

Koncept Store is a surprise box which makes you continuously wonder “what is inside?”. This store has become an incubator for talented Czech designers and provided them with a platform to interact in real-time with customers. Come here to hunt for trendiest emerging fashion and discover upcoming starts of catwalks around the world.

Debut Gallery (click here to discover)

If Prague was a castle, Debut Gallery would definitely be its treasury house. The shininess of these art pieces make your outfit sparkle and turn you into the queen of any balls. Diversity of shapes and designs will not leave you indifferent and fit in any style regardless the occasion. Whether you’re getting ready to dance all night or rock a business meeting, this jewelry will give you full confidence. What we loved was the details of each piece, intricate yet minimal and statement all at the same time. 

Czech labels and friends 

From beauty books to fancy dresses, Czech labels and friends gathers fashion in all possible representations to give you full immerse experience. Visit this store to energize with magic of modern trends and get inspired by Czech spirit! Don’t forget to buy here a piece of Czech enchantment with you in form of a magnificent skirt or a pair of fairy sneakers. The best part, this store is right in the center of the tourist area. 

La Gallery Novesta (click here to discover)

The sophistication of timeless classics and elegancy of simple cuts. La Gallery Novesta enrobes grace in chic and tender forms. If you are searching for high-quality dresses for any occasion which will accent your individuality, this boutique is a place to check-out. There is a legend that no one can walk out La Gallery Novesta without a purchase.

Magic of fashion has filled all corners of Prague and the air is full of new trends and inspiring outfits ideas. Walk around Staroměstská place, the heart of the city, to feel magical vibes and simply energize with the peculiar Czech ambience. Don’t forget to climb the Old Town Hall Tower to enjoy the astonishing view and absorb the charm of narrow historical streets.

Luciela Taschen (click here to discover)

Someone said that girls’ best friends are diamonds and Luciela Taschen’s bags are here to prove this person was wrong. Made with vegan leather and cork, these bags light up every look and match your mood: the bags are made with a mind of their own – ropes for handles that can triple as a sling, backpack and shoulder bag 

Chatty (click here to discover)

Kingdom of demin and style. Chatty turns routine boredom of denim into extraordinary collections full of chic and statement-like clothes. Have you dreamt about customized jacket or perfectly fit-in jeans? This boutique can make your bravest wishes come true! Unique prints and stylish silhouettes win the heart of any fashionista! We had a wonderful interview with the founder and they explained to us the whole process of how they design and sew the custom denim outfits right there in the studio – you can pick a patch and they will make it custom for you! 

Ama Si (click here to discover)

Ama Si is a representation of femininity in the purest and most delicate way. Soft and delightful colors and airy cuts bring out your tenderness and discover your inner nymph. Every piece of clothes in this boutique aims to bring out the beauty of your shapes and eternal enchantment of mysterious women’s soul. With Ama Si’s outfits, you will definitely put a spell on all people around.

Along with your carving for fashion treat yourself with some Czech specialties. Try tasty beer guláš (goulash), vepřo-knedlo-zelo (roasted pork) and finish your meal with a steamy and sugary trdelnik. Terasa U Zlaté studně is a place to check for an amazing food and aesthetical experience.

Want to know about the boutique stores near you or discover emerging designer? Clich here and dive into the world of top European boutiques and designers with AISPI! Don’t forget to check-out our blog regularly to stay updated with trends!

-Daria Mulikova

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