While London’s summer is burning up the city, we are here to tell you about some of the hottest finds. When one thinks of London, Oxford street, Harrods, Selfridges are probably the top names on your mind. However, we are here to take you a bit further and deeper into the fashion scene of London’s best emerging designers and boutiques. We specifically focused on Shoreditch and Soho – the trendiest spot for you to hang out – also featuring some of the coolest bars and restaurants.
Lets start with Soho
1. Tracey Neuls (aispi coverage here)
Featuring comfortable yet quirky genuine leather shoes that have a distinct style to them. Their style is experimental and statement, celebrated in not only the design of shoes but also in the store interiors. We visited the flagship store in London and loved their creativity of display – definitely worth a visit.
2. KJ’s Laundry (AISPI coverage here)
For chic, effortless and trendy clothes curated by founders Kate and Jane head down to KJ’s Laundry. They bring known, niche and emerging brands to the UK clientele in a laidback atmosphere. We absolutely loved the material and selection of clothes here, and shopped for velvet dresses, oversized coats, tie up boots and printed blazers
3. Lazy Oaf (AISPI coverage here)
Lazy oaf is really one for the quirky trend setters. Story behind the brand is that it is a representation of the rebellion against conformity of gender, style rules and color matching. Graphic design methods have been used to visualize youth nostalgia in an almost obnoxious and tongue and cheek humor statement style. I personally loved their oversized printed sweaters, bright vinyl jackets and ‘sloganed’ combat boots
4. The Eye Company (AISPI coverage here)
Founder Steenie has a unique philosophy and utmost passion for eyewear. You can find a range of brands here from well known Mykita to niche emerging designers. They also do bespoke and custom glasses on order. I like to shop here when I want a pair that no one else has!
5. The Other Shop (AISPI coverage here)
Designers include Ace and Tate, Stephan Schneider, Studio Nicholson, Charlie May X Kuro, Lemaire among others and their own inhouse brand Other. The best place to find high quality, classic and durable investment pieces. Their emphasis on material and cut of outerwear is impeccable.
And now, time for Shoreditch fancies
6. Aida (AISPI coverage here)
The story behind this shop is super interesting – founded by 4 sisters who took over their Dad’s shoe company and named it AIDA after their Nan. The values are built around family, community and connection, which is apparent through their warm and welcoming coffee shop with yum cakes.
They host a variety of independent brands chosen for their aesthetic, the quality of their materials and strong spirit
7. Glassworks (AISPI coverage here)
The really awesome thing about this shop is that it is OFF social media – yup! you want it, you gotta come down and say hi! The second awesome thing is that they source their material from South Korea which makes it that much softer and durable
The design is on point, they have details and flair in each piece and the fit is surprisingly really good
8. Miista (AISPI coverage here)
MIISTA stands for MR. and MRS – symbolically they mean bringing together opposites. The shoes are therefore elegant with an unusual thought. Founder Laura designs the shoes in London and produces them in her home country – Spain. They are super super comfortable – I own a really cool pair of black and white striped heels and definitely recommend visiting their store. They also have shops in Paris and Barcelona.
9. Emin & Paul (AISPI coverage here)
This shop was absolutely mind blowing. First, because it is hidden behind a graffiti door – if you don’t know it, you can’t find it! Second, the style is super – simple effectiveness, making a statement without making an effort and finally, the quality. Materials sourced from South Korea lead to materials that glide over your skin.
10. Mercantile (AISPI coverage here)
Founder Debra sources brands from all over Europe and brings them to London for a clientele that is confident and comfortable. The style is always on point and the best part it is located right next to Old Spitafields market which is always buzzing. I found a lot of cool vintage styled clothes with a chic vibe – checked shirt, colour block dresses, high top sneakers, velvet dresses and much more.