E P O K was founded in London, in 2018, with the ambition of creating a new feminine silhouette, appealing to both Western and Eastern women. AISPI had the pleasure to interview the founder Prudence and learn more about this new born brand that comes to break the frontiers of cultures, shapes and ages.
E P O K is also an AISPI brand, that means you can get 10% discount with them – you can acess it here.
What is your story, your inspiration for E P O K?
The designs are inspired by the fluid shapes of the Kimono, Sari, Abaya and the Wrap dress, that enhance and liberate the female form. E P O K wants to create a style that crosses cultures, shapes and ages, and that is adaptable to all different environments or moods.
What materials do you use?
“We use only the finest fabrics we almost exclusively use silk — not only because it’s gorgeous to wear, it’s an incredible fabric strong, soft versatile breathable, but it’s also a protein, it’s not grown in the ground and its environmental impact is far less than say cotton or polyester. We avoid these fabrics and choose to use silks and silk blends and other natural lower impact fabrics.”
What is your price point?
“We are towards the luxury end of the market, and our price range goes from €650 to €2000. All our dresses are made to order in our London studio. We have embrace the slow fashion model, but your item still ships in 7 days.” Here is the magic combination of quick shipment of slow fashion we are in love with!
How does the E P O K experience work?
As a new born brand ready to break the rules, E P O K “is not confined by the normal fashion calendar”, instead “comprising of Fabric story and colour drops throughout the year”. Each dress is made to order, crafted in silk in their London studio. Then, the customer receives her E P O K dress in aproximately a week.
Where can our readers buy E P O K?
“Our flagship online boutique just launched! Actually, we are still on our soft launch now. We ship worldwide, and there is a free shipping order right now” – Guys, did you hear that?
If you want to order go on our AISPI X E P O K page for exclusive codes and how to order!
Do you personalise products? What could customers do to make their outfits unique?
Customers can order scarfs and Hijab items to complement their outfits whenever they want to. If our customer requires a special size or a dress for a special occasion, we can create something custom made. For our Islamic or Middle East customers, we can make dress modifications too.
Finally, just a quick collection of factors that make you unique, just in case any of our readers are not convinced yet.
“Well, we have many differentiation factors. We work out of seasons, off fashion calendar, creating stores with fabric and colour pallets throughout the year. We manufacture limited edition garments and special-order pieces, made from best materials by best experts. Designs are deliberately inspired by Kimonos, Saris and the Abaya , to create a new feminine silhouette that frees the female form, that respects these aesthetic heritages and reimagines them for a better future.”
Because that’s what the new Epoque (or E P O K) is: open frontiers- to time, to culture, to women.
Interviewed by founder Aisha S Kothari, transcribed by Virginia Lite.
Remember, we have a 10% AISPI discount for you! Check out this and our E P O K coverage here.
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