Here is why you need to know about H&M’s big announcement!


H&M brings us what has been called their most exciting collaboration yet. Fierce and bold designs that characterize the Italian fashion house Moschino, will hit selected H&M stores on the 8th of November.

What a better way to kick-start the upcoming Fall season than to wear Moschino’s best hits without breaking the bank?

For me, fashion has always been about putting my true self out there and showing off my individual style. Moschino has consistently done a great job showcasing that. As a high-end brand, most of the amazing designs that walk the runway are not available to everybody in the world. 6.3 million Instagram followers needed more than just inspiration, that’s why when the offer came to the table Moschino couldn’t reject it.

The announcement came at Moschino’s annual party at the Coachella music festival on an Instagram live featuring a phone call between the designer and model Gigi Hadid, both wearing a preview of the designs.



Source: H&M Instagram


In an interview with H&M Magazine Jeremy Scott, Moschino’s designer, described this collaboration as his “greatest hits collection” but promised that he would still keep it new and interesting for the public. The perfect way to get ahold of that iconic Moschino piece you always wanted.  The designer told British Vogue that the prices will range between 25 to 100 pounds. (* screams with excitement* )


Source: H&M Instagram

This is not the first time Moschino tries to hit the masses with affordable pieces. His phone cases or designs for Adidas always reached a bigger audience with more accessible prices. Making this a new opportunity for Scott to wow a broader audience with his aesthetics.

With the promise of fun designs filled with colors and cartoons, we have started the countdown for his collection’s release.  And although we don’t know much yet of what there is to come he assured H&M magazine that he will stay true to his past collections “humor meets haute couture meets the street”.

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We told you to stand by — and now we can finally tell you. We're collaborating with fashion's most fun and charismatic brand, @MOSCHINO ❤️📺 To be released 8 Nov 2018. — REACT NOW at #HMOSCHINO

A post shared by H&M (@hm) on

Source:  H&M Magazine Interview  

Do you love special and innovative designs at affordable prices? Make sure to visit our  Instagram page for amazing stores and designers.


-By Valeria D’Andrea


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