A creative way to launch your fashion label – Facon Jacmin X AISPI


We all know that feeling, of excitement, nervousness, chaos and most importantly faith. Yes, when you have that great idea, inspired by a story and want to convert it into your design label, make a big plunge in the world of fashion. You often get to read of the success stories, of the Dries Van Notens, the Karl Lagerfelds, Diane Von Forstenburgs and so on. You also read of certain struggles and loads of books on tips and tricks. However, coming from the same place as you, I know that many times what one misses is concrete solutions. Just good old solutions and ideas that will help you get from point A to B to C and finally towards your own success story.

Therefore, at AISPI we try and speak to real emerging designers, some that are already selling, some that are just launching and others that are way ahead in the game. The good part is that they are close to you, close to what you are facing and also very real. Their struggles are from 2018 and in sync with the questions that you may have. They are also super accessible and happy to help in any way possible.

This article is an interview with Facon Jacmin – Twins that found a denim brand. They had the brilliant idea of selling their designs and collections through a pop up fashion truck – very similar to an ice cream truck. The reason behind it was multifold

  • Rent is expensive! Young designers often have to commit to lease and rent without the assurance of selling enough to break even
  • A truck allows you to interact with different consumers and test how your designs are doing in different regions – this is super super valuabl
  • You attract a LOT of attention and free publicity

Watch the video to learn more!!! 

Interview with Segolene Jacmin, Filmed by Marta Cots

After experimenting this way for over 2 years, Segolene and Alexandra now have their own store in the heart of Brussels!

See their coverage by AISPI here and do reach out to us if you have further questions or ideas on how young designers can launch their business 

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