AISPI X
0711
0711
- Founders of established ecommerce platform More is Love, launched 0711. To this they added the beautiful handbag collection made out of absolutely innovative materials
- Inspired by travel the plexi glass, hand woven yarn and wooden bags produce a piece of art that is not only stunning but also super durable and an investment to last
- Given that the founders are already quite established in the ecommerce space, we wanted to add value where it would count
- We worked with them on a complete media coverage plan ie Interview and content coverage of the founders and full coverage on social media
- Thereafter, we work with them on agile sales opportunities ie participation in expansion to India, Dubai and Pakistan and getting entry to private sales events as well as curated pop ups
- They were also participants at Luxury Lifestyle Weekend with us wherein their product sold out within 2 days. Today we also stock them on AISPI finds and run extremely targeted campaigns to garner a brand awareness in regions where they are currently not selling.
Online
Online