Eyepetizer is a brand based in Milan which designs stylish, eccentric eyewear. Behind the brand name lies its essence, the word ‘eye’ merges with ‘aperitif‘ which is the appetiser before the meal. The brand’s philosophy revolves around finding the taste of life in every moment–as hinted by their innovative name.
However, the play of words goes beyond the name of this Italian label. Their designs transport you to a different reality, one free of the routine of day-to-day life, by injecting fun colours and interesting shapes into our outfits.
The collections of Eyepetizer stand out because of their unique colours and shapes. Featuring an array of styles, each collection is inspired by various realities and perspectives.
From pastel shades to asymmetrical designs, you’ll find a wide variety of options to explore.
The brand reminds us that life is a game. It drives us to play constantly with our character without fear or hesitation.
The materials used by this Milan-based brand revolutionized the eyewear industry. Skipping out on plastic frames, Eyepetizer instead works with ultralight steel frames.
These frames come in three different finishes: classic silver, gold and gunmetal. The frames are often engraved and designed on, making them a signature for the brand.
As a bonus, they also offer product personalization to make eyewear that’s created just for you.
Breaking away from daily monotony, Eyepetizer encourages you to step into a land of colour. Their designs encourage you to break free and experiment with self-expression while you find your own voice.
Each collection is inspired by different themes. We like their ‘Casino’ collection wherein the eyewear is in the shape of the symbols on the card like palm leaf, heart, etc. Another on e of our favourites is the ‘Milano’ collection which is designed for those who are true fashionistas at heart.
This changing inspiration makes each collection unique and exclusive.
The History of Eyepetizer
Eyepetizer was founded in Milan, Italy in 2014 by Federico Vitali and his two friends. They drew inspiration from the colours and shades of Ibiza and created a brand that brought those to life.
Manufacturing the eyewear in Italy, the brand creates steel framed eyewear with colourful and unique designs.
This eyewear brand doesn’t use market research and data when conceptualising their collections. Instead, rely on their instincts for design. True to its heritage, the brand continues to create creative collections that explore new concepts.
Written by Penka Slavova Dimitrova
All images are courtesy of Eyepetizer website.
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