Façon Jacmin: before and after the truck shop

We love discovering new promising designers and their starting stories, but we love even more when time passes and they grow exponentially! This is the story of Façon Jacmin, a new brand that we had the opportunity to meet last year. Have a look at our interview with them here.

The story

facon jacmin
Alexandra and Ségolène Jacmin

The Jacmin twins, Alexandra and Ségolène, were following very different life paths. Alexandra was working for Maison Margiela and Jean Paul Gautier, while Ségolène, who was a civil engineer, was working as a strategic consultant. Ségolène had the idea of starting a new business with her sister earlier but it wasn’t until Christmas 2014 that Alexandra came home with some drafts of exclusively-denim pieces, a logo and a name: Façon Jacmin.

Alexandra has always been in charge of the creative side and Ségolène takes care of the business aspects. However, it was the latter who came up with a brilliant idea to launch Façon Jacmin in 2016 with a truck shop! The truck not only caught the eye of every single passer-by in Antwerp and Brussels, but it also allowed them to cut costs and personally meet their customers. It was a brilliant plan and you can read more about how they did it here 

Façon Jacmin, Façon Jacmin truck
The Façon Jacmin fashion truck

After receiving abundant market validation and accolades, in 2017 they finally opened their studio, showroom and (immobile) boutique and they were awarded with the Rising Talent prize at Belgian Fashion Awards.  

The brand

Façon Jacmin has in its core values: sustainability, versatility and timelessness.

Denim is obtained from Japan, where it is weaved and coloured through natural processesThen, the designs are manufactured in Europe by denim specialists. The quality of the materials, the designs themselves and the true fact that denim never gets old results in a whole wardrobe that will last forever!

You can always find a Façon Jacmin’s timeless collection which available all year long. Their other collections come from different inspirations: David Lynch, the belgian coast and a trip to Cambodia.

What now?

facon jacmin

The Jacmin twins are presenting an artisan capsule collaboration that consists of unique handmade pieces made out of recycled jeans. Moreover, Belgian designer, Gioia Seghers will also collaborate with them to make a mini-collection of kimonos and cardigans for kids. Isn’t that adorable?

The best part? They are doing it at MAD Window (Brussels), open to the public to discover the entire process of creating handmade pieces. This work is not only reflecting the values of the brand, but also taking it one step further in sustainability and craftmanship tradition.

To be continued…


– Written by Virginia Lite

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