NACHBARIN is a womenswear concept store and show-project in Vienna. It was founded to express and communicate female empowerment, creativity, and individuality. Its medium of choice? Stylish and refined fashion design! The store’s unique selection comprises many different designers, artists, and brands.
This story has a unique way of communicating artistically. Taking influences from literature, architecture, photography, film and art, the creative director of the store brings it all together through the lens of fashion. It conveys its message with a perfect balance and synergy between art and joie de vivre. Find what you love, exactly what you’ve been looking for and what you didn’t even know you wanted at NACHBARIN!
Collections That Tell Stories
NACHBARIN is a multi designer boutique that highlights sought-after small labels and brands. The high-end pieces have been curated thoughtfully and put together to tell stories through an intriguing mix of eccentric prints, silhouettes, tasteful materials, and quality craftsmanship.
The NACHBARIN woman is outgoing, adventurous, and playful. She is not afraid to play with colours and prints; stepping out wearing groundbreaking pieces is her thing. She sees everyday as an occasion to have fun with everything she does, including her fashion choices. NACHBARIN collections give her the chance to be ever-evolving and constantly upgrade while maintaining her essence.
A story told through fashion, this concept store’s beautifully photographed collections tell a story. Its artistically diverse background allows each detail to be managed meticulously and with an all-around perspective. Each NACHBARIN piece is curated with its future owner in mind, so lifestyle ideas and synergies are highly considered and well developed.
Each collection’s storytelling is elaborate, not just by the designer; but also by the curator who sees its potential, photographer who translates the looks into film and images, collaborating designers, and supporting creators or artists.
The Origins of NACHBARIN
This magical space was first set up in 2020 when Daniela Bittner Nightingall started organising individual projects of diverse designers and artists who each ran their own collections. She is not just the founder, but also the creative art director of this amazing project.
At NACHBARIN, Daniela provides showcasing space, concept planning, project management, graphic preparation for advertising media, sales, interior design, scripting support, and all types of consulting for creatives all in a stylish ambiance. She has an artistically rich background: she has great experience in theatre, photography, interiors, fashion design, and much more. Through all these different artistic influences, the fashion perspectives present are multifaceted, versatile, and well-thought out.
The goal of NACHBARIN remains to build an unforgettable visual experience for their audience. From their campaigns to their bright, airy boutique situated on Gumpendorfer street, their modern collection of clothes, accessories and jewellery never fail to impress.
Don’t miss out on checking out this womenswear concept store and showproject when in Vienna! After all, your story is yet to be told through NACHBARIN’s selection of elevated, chic pieces.
Written by Hannah Gabriella Armstrong Méndez.
All images are courtesy of Nachbarin
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