How do you turn a jacket into a tent?
If you think this is an absurd question, then you’re not alone. I asked the same when I first came across this revolutionary jacket by ADIFF on Instagram.
ADIFF is a female-founded design label that creates unique functional clothing that adheres to the specific needs of those in crisis situations.
I created ADIFF because I saw the potential for fashion to be a vehicle for change, capable of providing life-saving relief, while also discussing a major issue of our time. I wanted to integrate fashion with what’s actually going on in the world, and design products that realize clothing’s full capability. Clothing can meet the humanitarian need and further assist us in our daily lives, if it’s designed right.
-Angela Luna, Founder & CEO
The officially named tent jacket was originally designed to aid refugees who are constantly on the move. Today, it has become a unique fashion statement that serves a dual function for everyday adventure seeker.
Everything to know about the revolutionary Tent Jacket:
More than fashion
Each ADIFF’s product has a strong humanitarian impact. For every jacket sold, one will be donated to a displaced person. They are distributed amongst those who are in dire need of temporary shelter.
To know more about this revolutionary jacket and brand, visit their website.
How do you guys feel about this innovative idea? Would you buy a jacket?
– Amrit Kang