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A new year: reflections and intentions
AiSPiJan 6, 20262 min read

A new year: reflections and intentions

As we step into 2026,
I wanted to take a moment to share a few reflections that are shaping the year ahead, 
both personally and for AiSPi.

1. Intention

Living with intention matters more than ever today. It helps us make the tough choices, especially around focus and priorities. When we say yes, it should mean something, never out of obligation. 

2. Reason, Season, Lifetime

I truly believe that people, phases and partnerships enter our lives for a reason, a season or a lifetime.

AiSPi is where it is today because of the many phases of growth, collaborations and learnings we’ve experienced. Accepting this allows us to honour each chapter for what it was, and to choose the right partners, focus and moves in 2026. 

3. Let Them

One of my biggest takeaways has been understanding that we can only control what’s in our hands.

At AiSPi, whatever is within our control gets our 1000%. Everything else, we meet with grace, clarity and perspective.

4. Growth
Not everything is personal. Embracing this has shifted our mindset from reaction to reflection, from defence to feedback. This way of thinking fuels real growth.

5. Trust the Process

Finally, trusting the process means trusting ourselves.

From launching icons like Rosantica, L’alingi and Marzook in India, to building a platform rooted in discovery and beauty, we’ve created big things before.
For you, it might simply mean believing that your journey is unfolding exactly as it should.

Looking ahead, 2026 is about purpose, celebration and new discoveries. 
 
We may do less, but everything we do will be infused with more beauty, thought and intention.

Thank you for being part of this journey.

With intention,
Aisha Saraf Kothar
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