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DesignerJun 26, 20242 min read

Cortana: Quiet Luxury Eternal Style

Based in Palma de Mallorca, Cortana is a brand like no others. They offer womenwear, homewear as well as bridalwear. The designer, Rosa Esteva takes us to a journey to the slow fashion. She created the brand with the idea of responsability to nature and timeless clothing.

Rosa has always felt a deep connection to her island roots, the artisonship of Balearic islands. Deeply inspired by it, she also took her grandmother`s last name to express her homage and love.










Timeless Style


Often in pastels or earth tones, they create from maxi dresses to tops to pants to skirts to swimwear and much more.

Every single piece is atemporal, minimalistic and with simple silhouette. Their curated collections showcase quiet luxury. All curations are subtly elegant and sophisticated as well as functional and comfy.




With utmost care to every single detail, they use only natural fabrics of impeccable quality. So, their ethos? Hand-made, connection to nature and love.

Furthermore, they love to experiment with watercolours as well as take prints from beautiful drawings. With hippie and boho vibes, their unique patterns express connection to nature, inner peace and serenity.


The History of Cortana


Set up in 2001 by Rosa Esteva, they skip fashion fusses and gaudy pieces, creating eternal style. With sustainability in mind, she founded the label after studying Fine arts and Fashion design.

In 2011, also started to design bridal dresses with natural look that embody the mediterrenean spirit. With stores in Madrid, Barcelona and Palma de Mallorca, the label is renowned and extremely loved by sustainability supporters.









Written by Penka Slavova Dimitrova

Visit our city page to explore more boutiques. If fashion is your religion, then read more articles on our journal page. Don’t forget to follow AiSPi on Instagram.

All images taken from the brands with permission.
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