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Covrt Project: A New Era In Eyewear | AiSPi
DesignerJun 27, 20222 min read

Covrt Project: A New Era In Eyewear | AiSPi

As a counterpoint to popular eyewear, Marcello Martino's artistic and fashion-forward Covrt Project line fuses cutting-edge technology with the high-tech production capabilities of one of Italy's most modern accessories manufacturers. Fashion-forward eyewear has long been seen as a luxury product, but the company aims to challenge this notion with a line that incorporates the latest innovations in elements, technology, and design. Mission One for SS20 is the brainchild of Covrt Project, a high-tech and value creation of machined steel and Mazzucchelli acetate frames.







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These frames and Carl Zeiss UV lenses are the culmination of Covrt Project's efforts to combine distinctive design aesthetic with technical advancement and leading workmanship. Covrt has established a smart blend of usefulness, design, and technical skill that today's streetwear aesthetic requires for using the same sharp diligence and accuracy in production methods as the greatest fashion manufacturers.




Seven unisex eyeglasses models are available in the Mission One line, which focuses on bold design while also demonstrating a dedication to technological strategic integration via the use of reducing manufacturing techniques and creative ideas. Every features in the _Mission One_ line come with a variety of accessories that are designed for ease of use and functionality. A display case and logo cleaning cloth are included in the premium matt black package.

The history of Covrt Project


Marcello Martino created Covrt Project in a London studio, making it the first truly independent optical brand made by a specialized frame designer for streetwear fans.

The creation of the inaugural collection in 2018 began with an inspiring digital drawing by the Product Manager, that thought pushed to produce a powerful series for himself and his group of friends that would properly reflect their uniqueness and viewpoint - outside most other current, aggressively designer items.

An alumnus of the University of the Arts London, Marcello Martino has won and been nominated for several accolades. On a local and international level, Marcello Martino has worked on a number of high-profile projects. With an ever-expanding understanding of new technologies, Marcello Martino always strives for better visual communication through the use of the newest design tools. Marcello has a wealth of expertise in the field and has worked with a number of high-profile customers, so your project is in good hands.



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