Emporio Sirenuse: Unveil The Definition Of La Dolce Vita

What do you picture when you close your eyes and visualize the Amalfi Coast of Italy? This delightful destination is evoked by sweeping views over the sea, picturesque cliffside buildings, lemon groves, and tables set with brightly coloured ceramics and lit by candlelight. Why not take some of that back with you?

AiSPi is always looking for new trends, concepts, and distinctive designer brands in our search for the best luxury brands available. Today, we're thrilled to introduce Emporio Sirenuse, a brand you need to know.

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Emporio Sirenuse has been encapsulating the ethos and spirit of the iconic Amalfi Coast Hotel Le Sirenuse into a small, carefully curated range of beachwear, resort wear, design, and lifestyle items since 2013. The result is quite significant. The pieces are far more extravagant and can be donned in a variety of occasions and celebrations.

Positano's dolce vita is infused with Mediterranean charm in this beautiful contemporary fashion, design, and lifestyle line for women and men at Emporio Sirenuse.

“There’s more depth to Positano than the Vespa and a basket of lemons," says Viola Parrocchetti, head designer.

The best thing about Emporio Sirenuse is that it does not use any synthetic fabrics. Their preferred fibres are linen, silk, and Indian cotton; the majority of the linen is handmade on small wooden looms. Their entire plastic packaging is made from corn starch and is completely biodegradable, making the label an eco-friendly one.

The Story Of Emporio Sirenuse

Founded in 2013 by Carla Sersale, the label is named after  the elegant Italian hotel on the Amalfi Coast and features gorgeous saturated colour palettes inspired by its scenic beauty. You'll find lightweight, summer-friendly pieces with beautiful intricate patterns inspired by European and far Eastern artwork.

The brand collaborates with small, family-owned companies in Mumbai, Delhi, and Kolkata, utilising a network of skilled craftspeople, many of whom were hand-picked by creative director Viola Parrocchetti during her six-year sojourn in India. Small traditional workshops, owned and maintained by mutually supporting family groups, which is where tailors, seamstresses, and colourists hand sew, embellish, or print their fabric.

Written by Sneha Dhar

All photos are courtesy of Emporio Sirenuse.

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