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CopenhagenJun 23, 20232 min read

HVISK: Changing The Game With Eco-Conscious Material

Who said responsible leather and recycled materials are not real luxury? Just take a look at HVISK. The label directs our attention to prioritising the environment in the fashion choices we make. Inspired by the streets of Copenhagen, the bags from this Danish brand are vibrant, playful, and radiant.

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Adventurous


Alongside adventurous, risk-taking, and experimenting are words that can describe HVISK. Not only are they in constant search of new materials and responsible ways to produce their bags, but they also focus on bringing something new in each of their collections. HVISK brings in new and fun aspects to their pieces by using vivid colours, trendy shapes, and modern materials. Designed with an energetic woman in mind, bags from HVISK can be spotted with printed fabrics in bright colours and floral designs.

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Responsibility


A major part of the brand's identity is based on how responsible they are. Since 2019, HVISK has been focusing on becoming a more sustainable brand and incorporating sustainable and recycled materials into their collections, as they transitioned into a vegan brand. While leather is one material dominating the fashion industry due to its luxuriousness, HVISK uses vegan leather. They show us how luxury bags can be sustainable without using real leather. The longer product life cycle is just another bonus!

HVISK Atelier


As we mentioned earlier, HVISK is inspired by the wondrous and beautiful streets of Scandinavia, but that's not all; they also take inspiration from artists who provide HVISK with their own interpretation of the collection. HVISK Atelier serves as an online community and digital showcase, sharing these new interpretations with the world. So far, HVISK has collaborated with aspiring artists such as Bijou Karman, Svetlana Bogatcheva, Julie Ebens, and many more. HVISK Atelier aims to inspire the world and help the brand see their own collections from a different light.

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The Roots of HVISK:


"We constantly want to be better, explore and develop, and we get inspired daily. We want to make unique design, stay playful and colourful, and we strive to make a better tomorrow," says HVISK's CEO Michael Aoun.

Founded in 2014, HVISK has always been an environmentally conscious brand. Pronounced as VISK, the brand shows off a fun, playful, and carefree collection of bags but emphasizes heavily on its attention to detail. Staying true to their goal, the brand works with a responsible mindset. HVISK uses recycled fibres from plastic waste, lining made from recycled pre- and post-consumer fibres, and PU leather. Responsible efforts from the brand's side have been recognized by major organizations such as PETA and Global Recycling Standard.


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Explore HVISK


Writen by Kirthi Anand

All images are courtesy of the brand

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