LAAGAM: Democratized Luxury Pieces
Based in Barcelona, LAAGAM is a fashion brand with bold and vivid designs that represent the Spanish culture. They opt for made-to-order model, which means no stock until a client makes a purchase.
Inés Arroyo started with offering 4 basic pieces with elegant touch, so that the name is inspired by this begining. Lagom in Swedish means “just enough” and the 3 A represent the 3 founders.
She studied Business in the University of Pompeu Fabra, Barcelona and during the summers had courses of Fashion Business in the University of Arts, London and in London College of Fashion.
Moreover, Inés worked in the markeing & communication department for several enterprises but she had also had a big fan base in Instagram.
"My idea was not to make collections, but to launch products adapting to the moment with very strong communication, powerful branding and creating a community", she explains.
The style DNA of the brand draws perfectly the Spanish identity-comfy and wearable clothes with decorative elements, lots of prints and voluminous shapes such as bell and puffed sleeves, different cuts, ruffles and more.
Of perfect quality, products are only handmade in Spain but they have strong presence in USA, France, Australia, Britain…
With strong sustainability ethos, they collab with different partners in order to reduce, recycle and reuse the fabrics.
This proactive brand is not only commited to fashion but also creates different projects to inspire more women to follow their dreams. “Compartiendo Aprendizajes” are classes in which each member of the LAAGAM team shares all the knowledge and learnings acquired while building a global Digital Fashion Brand.
Started up in 2016 by Inés Arroyo, her brother Diego Arroyo (CEO) and her husband Cristian Badia (COO), LAAGAM is internationally reknown. By gaining experience in both the business and creative part of fashion, Inés combined the best of the two worlds to create an inspiring and forward-thinking brand.
Always in action, she also has a wine brand, works as interviewer in Radio Dazz, maintains her community and soon will work in the University of Barcelona as a professor of the Master Marketing digital e-commerce.
Inés is a strong enterpreneur who always seeks new challenges and her mission is to inspire more women to conquer the world!
Written by Penka Slavova Dimitrova
All images are courtesy of the brand.
Visit our Barcelona city page to know more about the boutiques there. If fashion is your religion, then read more articles on our journal page. Don’t forget to follow AiSPi on Instagram.
Inés Arroyo started with offering 4 basic pieces with elegant touch, so that the name is inspired by this begining. Lagom in Swedish means “just enough” and the 3 A represent the 3 founders.
She studied Business in the University of Pompeu Fabra, Barcelona and during the summers had courses of Fashion Business in the University of Arts, London and in London College of Fashion.
Moreover, Inés worked in the markeing & communication department for several enterprises but she had also had a big fan base in Instagram.
"My idea was not to make collections, but to launch products adapting to the moment with very strong communication, powerful branding and creating a community", she explains.
Spanish At Heart
The style DNA of the brand draws perfectly the Spanish identity-comfy and wearable clothes with decorative elements, lots of prints and voluminous shapes such as bell and puffed sleeves, different cuts, ruffles and more.
Of perfect quality, products are only handmade in Spain but they have strong presence in USA, France, Australia, Britain…
With strong sustainability ethos, they collab with different partners in order to reduce, recycle and reuse the fabrics.
This proactive brand is not only commited to fashion but also creates different projects to inspire more women to follow their dreams. “Compartiendo Aprendizajes” are classes in which each member of the LAAGAM team shares all the knowledge and learnings acquired while building a global Digital Fashion Brand.
The History of LAAGAM
Started up in 2016 by Inés Arroyo, her brother Diego Arroyo (CEO) and her husband Cristian Badia (COO), LAAGAM is internationally reknown. By gaining experience in both the business and creative part of fashion, Inés combined the best of the two worlds to create an inspiring and forward-thinking brand.
Always in action, she also has a wine brand, works as interviewer in Radio Dazz, maintains her community and soon will work in the University of Barcelona as a professor of the Master Marketing digital e-commerce.
Inés is a strong enterpreneur who always seeks new challenges and her mission is to inspire more women to conquer the world!
Written by Penka Slavova Dimitrova
All images are courtesy of the brand.
Visit our Barcelona city page to know more about the boutiques there. If fashion is your religion, then read more articles on our journal page. Don’t forget to follow AiSPi on Instagram.
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