MAX & MOI: A Story Of Femininity & Heritage

MAX & MOI is a family story woven over generations. Founded centuries ago as an adventure in exquisite shoe design, it has blossomed into a heritage label cherished for its French savoir-faire. Now in the fourth generation, MAX & MOI continues to run this legacy, seamlessly blending tradition with contemporary spirit. Today, they are known for their ready-to-wear clothing that plays with material innovation and showcases a keen attention to detail. 

The brand’s philosophy is one of slow fashion, ensuring that every garment is an investment built to last and each piece shows off this dedication. Their collections are crafted from the finest materials; think: luxurious silks, soft cashmere, durable leather, and others. 

Chic Collections

Driven by their sense of style, the brand plays on a spirited combination of chic and casual which results in alluring feminine designs featuring unexpected details. Their vision: to design  modern and elegant collections through noble materials. MAX & MOI understands the modern woman’s desire to express her own unique style. Their collections are a captivating mix of classic cuts, offering everything from fur jackets to effortless knitwear. 

A Love For Materials & Shapes

The house of MAX & MOI has built a legacy in noble materials. The brand is guided by their casual-chic aesthetic with an urban tone, resulting in utterly feminine garments that women can wear with pride. The Parisian brand experiments with classic silhouettes, crafting them out of fine materials and reinventing their shapes to often be reversible to increase wearability. 

Statement Leather Leggings

First launched in 2013, MAX & MOI’s stretch lambskin leather leggings have become a wardrobe staple. They sculpt your body, highlighting your curves while being buttery soft. The brand works with expert French peaussiers to elevate the quality of their leather. Want a pair of leggings in a colour of your choice? The brand offers unique customisations where you get to select the hue you want. 

The Parisian Spirit

Each look captures their heritage and Parisian spirit: confident, chic, and casual all at once. “The energy of the city infuses the silhouettes to drive the movement and seduce,” says their website. Expect to see sophisticated knitwear, innovative leather work, elevated sportswear, and overall tailor-made ensembles. Their seasonal accents are highlighted through a creative use of embroidery, interesting fabrics, and eye-catching shades. Most importantly, the brand shines a spotlight on fit, ensuring all garments flatter a woman’s body to make her look and feel her best. 

The Story of MAX & MOI

It all began in 1925 with a family adventure at Maison Lederer, founded by Max Lederer, a skilled furrier trained in the most prestigious Parisian fashion houses. Fast forward to 2007, and under the visionary leadership of Elie Lederer, the brand has evolved into a symbol of chic and confident style.

Their collections cater to women who eschew trends but express themselves through their wardrobe, offering a delightful freedom of choice that’s simultaneously luxurious as well. Whether you’re after a standout piece or a classic wardrobe staple, MAX & MOI is the brand through which you can express your unique sense of style.

All images are courtesy of the brand

Written by Menyene Silas

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If heritage meets modern design is your style, Stefania Vaidani’s contemporary take on femininity offers more beautiful options to explore.