Rethinking Luxury Fashion

The Helsinki-based fashion brand ONAR is implementing a concept/lifestyle of quality over quantity. A good example of this is the is the judicious and rigorous choices for the selection of materials such as shearling and leather, which are used to create the timeless attire with crafts technics.

An ancient method from artisanry of Greek and Finland where the designer Irene Kostas is native. Her creation process is with handcrafts methods to praises the family practice and heritage.

It is a privilege for few today to buy products from a luxury brand, which in addiction to being responsible for people, environment, labour, production processes and so on. It also, commit to continuing acting as a member of the Leather Working Group.

In fact, having transparency and action as the basis of a brand is a challenge for large fashion houses, it is only fulfilled through if the brand really commits to praising the intrinsic values ​​and the desire to do things differently and rethink the luxury fashion.

ONAR brought this amply talked about 'sustainability' discussion to live up to the utopia that yes, it is possible to have a timeless and luxurious piece without animals suffering for it, over-production, misuse of harmful chemicals health, unfair labour and exploitative.

The collections are an event in themselves because they mix art, music, culture in an infinite dance of good taste, extreme quality, elegance and sophistication that requires no presentation.
On the other hand, the colour palette is youthful, light, versatile, carries a positive message and enhances any silhouette.

Oh, if anyone is thinking about investing in that key piece that lasts and can always be re-used by the next generation, then Onar is your answer to how to rethink luxury fashion and still invest in your education by being part of a huge community that has been changing standards, speech and language in the industry, in addition to using its voice and power to serve as an example, breaking stereotypes/barriers and above all making a difference.

It made all the difference due to; it brings an outstanding, and innovative experience to those who want the luxury item and who, along with it, also acquires a concept of a sustainable lifestyle, conscientious and responsible consumption.

Irene Kostas Actions

Irene Kostas, who in 2014 started rethinking Luxury Fashion, was one step ahead, and with a critical eye on the future of the planet. Since then, she empowered tradition alive. Her creativity and willingness to change the industry system, allowed the brand to amplify sustainability by using pre-existing materials and create remarkable pieces to the leisurewear in a mix of geometrical and abstract forms.

Her values encourage people to have an awareness in all purchase at the same time use their choices and expressing through fashion. Moreover, the design elevates the Onar consumer way of living – dress well, with exclusive pieces designed tailor-made for a specific client, and through an impeccably personalised service from pre-purchase until the final product reaches its owner.

Writen by Karem Hopffer Fernandes

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All Images Courtesy of the Brand