"Twice a year during the months of February and September, Milan Fashion Week (MFW) puts fashion in the spotlight and celebrates it in the heart of the city with fashion lovers, buyers and media. Partially organised by non-profit organisation Camera Nazionale della Moda Italiana (CNMI), Milan Fashion Week presents around 70 fashion shows and 90 presentations of designers to an international audience, through hosting catwalk shows, designer showrooms and static presentations." - Fashion United
During the MFW, there are many other interesting pop up events that take place as well. There are about 6,000-8,000 people coming from all over the world to soak in the all things fashion. While those people work, love or breathe fashion, they also are interested in exploring new upcoming designers and trends and hence there are quite a few interesting pop-up events happening all over the city. If you are one of them and would like to be in the loop of all the cool pop up events to go around Milan Fashion Week, then you can keep reading to know which ones are worth going to, what they are and where. Image courtesy of WWD. Gucci has announced it's return to MFW after a break of 2 years. This is it's Spring/Summer 2022 CollectionImage Courtesy AEWorld - Dolce Gabbana at MFW
Pop Up Events During MFW
Fashion Hub Market
What? Fashion Hub of CNMI, the headquarters of the association during the fashion week open to the public. This event showcases all upcoming designers. Here the spotlight is on sustainable fashion, and upcoming designers of all races. You can find all the details here.
When? From 21 to 27 September, from 9.30 a.m. to 7.00 p.m.
Where? Museo della Permanente in Via Filippo Turati 34.
MICAM
Image Courtesy of Micam What? MICAM - International Footwear Show
The platform that enables footwear companies and buyers from all over the world to connect and do business without physical barriers. An event that is sustaining the footwear industry in the shift towards digitisation.
When? March 13th-15th, 2022, 10.30 am - 7:30 pm
Where? Fiera Milano RhoMilan, Italy
What?
Conflict of Ego x Melissa Official
When?
March 13th-15th,2022 10.30 am to 7.30 pm
Where?
Galeria Melissa, 43 King Street, London WC2E8JY, United Kingdom
Whether you are a sustainable fashion aficionado, local fashion connoisseur or just someone looking to engage with the talented local fashion community of London, the Conflict of Ego x Melissa Official pop-up is one that you should definitely check out.
