A town known for its world-class ski resorts and rejuvenating spas, St. Mortiz offers something for fashion enthusiasts as well. This small town is filled with multiple unique hot-spots for luxury fashion, each with a long and rich history. Ahead, we've spotlighted our favourite boutiques of St. Mortiz that you just don't want to miss.

Lorena Antoniazzi

This family business founded by a couple in the 90s specialises in handmade luxury knitwear. It all began with just a small women’s collection, evolved into a boutique and now has grown into an international luxury label  with multiple locations across the world. Lorena Antoniazzi values quality, elegance and style which can all be well seen in their garments.

Besides high-quality Italian knitwear, this brand appreciates family, innovation, and craftsmanship. In today’s world where overproduction is a big issue, Lorena Antoniazzi devotes time to make sure their products are sustainable and traceable. In 2013 the company incorporated a digital system that allows their customers to see the garment’s production process from the beginning to the end. So, whether you appreciate a well-crafted Italian knit with an elegant design or care for the sustainability of your garments, this boutique might be well worth a visit!

Open 9 am to 7 pm from Monday to Saturday, and 11 am to 6pm on Sunday
Address: Via Maistra 10, 7500 St. Moritz

Jet Set

Founded at St. Moritz itself in 1969, Jet Set is known for their high-quality, innovative designs and best of all, their aesthetic looks. This brand blends right into the St. Moritz snowy scenery with their luxury ski and outerwear.





It perfectly captures the elegant and high-end lifestyle that’s associated with St. Moritz as they connect functionality with sophisticated designs, creating elegant looks for the slopes. Jet Set is all about attention to detail as well as vibrant colours and distinctive prints that will definitely set you apart.Over the years, the 56-year-old brand has gathered a devoted customer base of sport enthusiasts and celebrities alike who value luxury and creativeness.

Open 10 am to 7 pm from Monday to Saturday, and 2.30 pm to 7 pm on Sunday
Address: Via Maistra 10, 7500 St. Moritz

Hawico

Hawico has an exceptionally long and vibrant history. Let’s go all the way back to 1874 when a family business producing cashmere clothing started in Hawic, Scotland.

To this day, they continue to manufacture luxury clothing made from the finest cashmere yarn in the same factory. Not only does this honour their roots, but also show their devotion to their heritage and culture.

Hawico sets themselves apart from other brands with a skillset that has been honed over generations now. Their designs epitomise uncompromising quality, with every garment crafted with care and precision.

Open 9.30 am to 6.30 pm from Monday to Friday, and 9.30 am to 5 pm on Saturday
Address: Via Maistra 19, 7500 St. Moritz

Modes

Modes is a resale store (is there a better way of phrasing this) connecting over 300 luxury brands such as Rick Owens, Our Legacy and the Attico. Born in the fashion capitol Milan, Modes represents trendy fashion infused with Italian elegance. Their selection reflects the brand’s passion for creativity and individuality with avant-garde garments and iconic luxury pieces.






Modes follows a very unique concept. All their stores are inspired by their location and its cultural surroundings.

Their St. Mortiz boutique reflects the town’s sophistication, characterized by Engadin décor and minimal architecture. Besides very distinct physical presence, Modes is known for their amazing collection with unbelievable prices, store experiences and community of creative individuals.

Founded in 1971, this niche boutique continues to grow to this day, expanding its commitment to self-expression and exploration through style.

Open 10 am to 7 pm from Monday to Sunday
Address: Via Maistra 28, 7500 St. Moritz

Ogier

Ogier is a brand that began as a family business developing wool clothing for mountain workers. They have since evolved into a luxury brand with simple and elegant ski and outerwear made from precious materials as their specialty. They create skiwear that seamlessly blends functionality with style which are all expertly crafted in Italy. Their designs are a perfect fusion of timeless elegance and bold creativity, celebrated for vibrant colors and striking prints.

Their products are produced with high quality materials making them resistant and long-lasting. Same as us here at AiSPi, Ogier considers travelling as their life philosophy and this can be seen in their innovative collections: clothing is created for travelling and to living fully. Next to that, the brand has a deep love for nature and is dedicated to its protection. They manufacture their collections in limited volumes and they have made sure that their products can be used a life time.

Open 9.30 am to 7 pm from Monday to Sunday
Address: Via Serlas 27, 7500 St. Moritz

Faoro

Faoro is a brand with a very interesting and cool origin story. It was officially founded in 1927. However, its origins date back to the 1880s, when the first Faoro shops were established alongside railways, providing railway construction workers with high-quality, durable workwear. Since then, the company has stayed true to its roots, continuing to specialize in workwear inspired by the same denim and durable materials used in its early days. Their boutique in St. Moritz offers more than just workwear; it features a wine bar and a selection of delicacies crafted by Swiss chefs, enhancing the luxurious experience.

Open 2 pm to 6 pm from Tuesday  to Friday, and 10 am to 5 pm on Saturday
Address: Piazza dal Mulin 8, 7500 St. Moritz

Written by Lumi Karjalainen

All images are courtesy of the brands mentioned.

Visit our European city page  to discover more different fashion boutiques. If you love to read about fashion, then visit our journal page for more articles. To keep up with the newest updates follow AiSPi on Instagram.