Florence Calling
The city of Florence is home to some of the finest Renaissance art and architecture in the EU. Beside these, Renaissance Florence was famous for it's leatherwork - a tradition that has carried over to the present

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Featured Boutiques
Florence's fashion set is as unexpected as they come; during one of our many travels to the city, we came across everything from a leather school to an old monastery refurbished into a storefront.
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Ottod'Ame: Luxurious Italian Style With Distinct Characteristics
 
A new moniker denoting strength, elegance, and modernity, with connotations of free lines, solid shapes, and nocturnal imagery hidden beneath...
Mimi Furaha: Explore Florence's Unique Boutique
 
Florence, Italy's Tuscan capital, has been referred to by Mark Twain as a "city of dreams." Florence is a sight...
Malloni: Everyday Italian Chic
 
Malloni is the Italian avant-garde footwear and clothing label which embodies a modern take on 'everyday life'. What makes the...
Find The Best Italian Style At Privè Concept
 
Italy is one of the biggest hubs for creativity–a city where art, design and style meet almost seamlessly. There, nestled...
The one-of-a-kind couture of Kharis Aglai
 
Currently in lockdown in Italy - one of the countries most affected by the novel coronavirus, Karisia Paponi speaks to...
The story behind Scuola del Cuoio aka School of Leather
 
Even though it is far from emerging, the Scuola del Cuoio (School of Leather) is still one of our must-visit...?xml version="1.0" standalone="no"?
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Finds
Discover the places flocked by locals and celebrities alike in Italy's capital of art and culture
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- Piazzale Michelangelo
 
- Baboli Gardens
 
- Sesto on Arno
 
- Rooftop at
 
- Grand Hotel
 
- Cavour
 
SEE 
  
- 
- Piazzale Michelangelo
 
- Baboli Gardens
 
- Sesto on Arno
 
- Rooftop at
 
- Grand Hotel
 
- Cavour
 
SEE 
  
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- B Roof
 
- La Terazza Lungarno
 
- Pitta M’Ingolli
 
- La Giostra
 
- La Menagerie
 
SIP &
SAVOUR 
  
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- Gucci Garden
 
- and eat at
 
- Osteria da
 
- Massimo Bottura
 
SURPRISE 
 
Featured Experiences
Featured Experiences
The birthplace of the Renaissance, the city of Florence is known for its history. Since
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The aura of Italy is one of femininity, sensuality and glamour. With such a rich
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You may know Florence for being the capital of Italy’s Tuscan region. You might know
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The Italian fashion industry has always stood out as one of the most inspiring ones
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There’s no question that in the last century Salvatore Ferragamo has established itself with Italian
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Meet Nora Schimmenti, an Italy-based stylist with who is paving her way into the fashion
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