Bold with a twist of pop. That’s the best way to describe Milan-based eyewear brand Pepitos. Representing the style of a true pop style icon, this Italian brand produces eccentric graphic sunglasses in vibrant shades that catch the eye.
Happiness Meet Style
Imagine an Andy Warhol painting in the form of sunglasses. That’s the best way to describe Pepitos. This brand is known for infusing each of their designs with a bold pop of colour and unconventional, over-the-top shapes that stand out. Their motto? Creating and spreading happiness through their designs.
Pepitos is passionate about sunglasses–a face that is evident in their euphoric colour palette and happy campaigns. Their original yet eclectic sense of style has also influenced their fantastic packaging which consists of a tube of pringles chips used as a dog snack pack.
Their rainbow-inspired sunglasses are made using premium materials and fitted with Italian-made lenses. Contemporary yet eccentric, their designs are handmade in Veneto, Italy.
The Story Behind Pepitos
Just as you would expect, the history of Pepitos is as fun as its designs. In 2016, Michele Casadei founded the brand because of his passion for eyewear and named it in honour of his friendship with his dog, Pepe. This playful combination of joyful spirit with a personal story ensured that the brand retained the same qualities in each of their designs.
Full of colours, unconventional–and bold–shapes, and original design philosophy, all of these are the founding pillars of Pepitos. Extravagant, stylish, and truly unique–what’s not to love?
Written by Amulya Misra
All images are courtesy of Pepitos.
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