AiSPi is a unique e-commerce platform to discover and shop from the hidden fashion gems as you travel through Europe. From local boutiques tucked away in narrow streets to designers changing the fashion landscape, you can find the best of European fashion here.
Discover local boutiques through our city pages and shop from curated European designers through our online and offline trunk shows.
AiSPi with my
Meet Aisha S. Kothari, the founder of AiSPi
“Travel and fashion are two passions that I live for. AiSPi combines these worlds in a way that it tells a unique story about who you are and what you have experienced.”
Born and brought up in India, Aisha never imagined that fashion would be a career path for her. She graduated from Wharton School of University of Pennsylvania with a degree in finance and management. After graduation, she lived and worked in Delhi, New York and Antwerp.
AiSPi came about in 2017 as a result of her love for discover and travel. As a compulsive list maker, she would make detailed itineraries of places to shop, eat and visit when she travelled.
This personal quirk sparked an idea. She wanted to connect the global traveller to the lesser-known fashion community of Europe. This simple idea motivated her to create an impact on an industry that she truly loved.
Today, AiSPi has impacted the lives of 150 shops and designers, 40 emerging artists and over 15,000 customers.
A new fashion journey
The shoppable Michelin guide for fashion
AiSPi, pronounced as i-spy, is a platform that allows you to travel through and discover European cities with a fashion lens.
When was the last time you visited Paris, Milan or London and shopped outside of the ‘main shopping streets’ in the heart of Europe’s fashion scene? How much time did you dedicate to these stores and were they really worth the trek?
Taking recommendations from the best influencers, stylists and pioneers of the industry, AiSPi curates a list of the most unique boutiques, upcoming talent and local designers from a city. You can find these on our city pages
We unearth the story behind the local boutiques of Europe. “I love meeting new designers and learning their stories,” says Aisha. We evaluate their quality of products, understand their price points and create a validated selection for you to shop from and visit in your travels.
“We also host online and physical trunk shows for our clients sitting across the world. In the past, we have hosted several trunk shows in the Indian cities of Mumbai, Delhi and Kolkata. We recently hosted an invite-only virtual fashion trunk show that allowed our clients to get access to exclusive fashion finds before anyone else, including big-box retailers and high-end department stores. That too at a discounted price!”
Through AiSPi You Can
Shop curated, exclusive and bespoke fashion finds before anyone else and buy them at a discounted price. We sell new-season, limited edition and curated finds for a pre-order discount through our trunk shows.
Find boutiques near you, using our location finder, as you sip on a fresh cup of coffee with a side of croissant and take in the wonderful history of Europe.
Take a front-row seat to European fashion, through conversations with designers and stylist sessions. Experience boutiques and travel tips through the lens of fashion experts. Understand the nuances of the industry such as pricing, production and material. Uncover and take home the latest fashion trends before anyone one!
“I started AiSPi with the aim to declutter the sponsored information in the industry and bring you honest and true opinions. Our curation is completely independent, based on expertise and extensive research. The boutiques and designers featured on our city lists do not pay us to be included. In order to deliver access to European designers for our customers who may not be able to travel, we host physical pop-ups and curate online trunk shows.”
– Aisha S. Kothari, founder
Hear what our clients have to say!
a global lens
Work, party, sleep and repeat! The AiSPi motto has always been to think outside the box and work without limits. This is the place for agile innovators who are not limited by location or roles, and strive to make an impact.
Aisha Saraf Kothari
Founder & CEO
The creative force behind AiSPi, Aisha has been persistently building her dream into reality. Having lived every role at AiSPi from courier service to financial analyst, Aisha believes nothing is impossible. A whirlwind of energy, she has attended Tomorrowland 5 years in a row!
FIKA makes AiSPi a reality by effectively taking you on a one-of-a-kind journey through visuals, content, communication and social media. While this team works together like a well-oiled machine, the craziest thing is that they have never met each other!
With a keen interest in travelling and a deep love for all things fashion, words are this writers way of bringing together her two most favourite things in the world. Although she has never been to Europe, she travels and explores the continent with AiSPi.
These diverse sets of collaborators, freelancers and interns have been instrumental in our journey. Learn more about their skill-set and work with them through our talent portal.