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amongst few
DesignerJan 16, 20232 min read

amongst few: Making A Mark In Dubai’s Streetwear Scene

Dedicated to all things sports and street, amongst few is a Dubai-based streetwear brand that was set up by Flo Moser and Mike Taylor a decade ago. Today, this lifestyle brand has grown beyond designing athleisure staples and retailing sports shoes into a barbershop for men, café, private production studio and a sneaker laundry service.

This authentic brand is specially curated for the fans of sports. It’s one of the biggest drivers of street culture within Dubai and continues to gain international acclaim through its exclusive collections. Procreative and up-to-date, their mission is to promote street culture through their curations and designs.









Laid-Back Athleisure


amongst few merges traditional emirati philosophy of simplicity and function with premium quality. This results in collections that are minimalist, easy-going and made with high-quality materials.




The timeless silhouettes are enhanced with tailoring and details that embody streetwear culture. Their details incorporate its United Arab Emirate roots including Arabic lettering, ‘Dubai Tribe’ artwork, ghotra pocket pattern, and more.

The Hottest Sneakers


This sneaker-hub has the best sports shoe curation in Dubai. It includes fan favourite brands such as Nike, adidas Originals, Converse, Vans, Jordan, Yeezy and more.

A brand for the youth, amongst few has also collaborated with different labels and artists that are well-known in the streetwear scene. They merge concepts with brands to create one-off editions like the ‘Alpha Foxtrot’ Nike Air Jordan 1 and amongst few x Reebok Magic Carpet Club C 85.


The Decade Old History Of amongst few


Launched in 2013 by Mike Taylor and his friend, Flo Moser, amongst few became one of the first streetwear brands of Dubai. It set the tone for sneaker culture and street style in this emerging market.

After collaborating with major brands in the sneaker scene, this lifestyle label has grown into a giant street player in the retail scene. It continues to grow while remaining true to its Arab roots. The name of the brand suggests its desire to set itself apart from the masses–appealing to those who are true fans and followers of the culture.

In 2021, amongst few opened a new two-story building that merges its store and cafe with a barbershop and private, invite-only studio in Jumeirah. Its raw and industrial interior is in line with the brand’s authentic spirit, further proven by unfinished brick walls and cement floors.

A space dedicated to all sneakerheads and athleisure fans, the world of street culture in Dubai starts here.


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Explore Amongst Few


Written by Penka Slavova Dimitrova

All images are courtesy of amongst few.
Visit our Dubai city page to know more about the boutiques there. If fashion is your religion, then read more articles on our journal page. Don’t forget to follow AiSPi on Instagram.
 
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