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DesignerJan 14, 20232 min read

Bernard Orcel: Be A Ski Fashionista, Glow In The Snow

Based in Courchevel, France BO is a boutique, which offers ready-to-wear, skiwear, equipment, shoes and accessories of prestigious labels such as Fendi, UGG, Perfect moment, Bogner and more.

They are commited to take you to your winter dreamland and provide  an extraordinary experience in ski rooms, where you can enjoy curations of fashion garments.

Their design philosophy? To make you glow with style in the snow!











Ski Glamorous Superstar


From sweet bombers, fluffy elegant coats, cosy oversized tied ankle-length boots, chic ski sunglasses to modern patterned sporty-boho looks.

Pick up them and you will bathe in winter-sport glamour! From multicolored schemes, pastels like baby blue and pink, metallic tones to creamy hues such as milk, ivory and more.




Skipping boring winter layered flair, made only to warm you up, they create exclusive looks with warm and waterproof materials that glorify elegance and self-confident attitude.

The “BO Ski Service” label is specialized in winter sports, they kindly propose their help in the most reknown establishments in Courchevel and Val d'Isère.

Based in a mountin setting, the BI Ski Rooms are places, where the latest innovations in boards sports are shown.

Ski men's services completely prepare the whole equipment, according to your needs.When you take a seat, they will attend you, putting on and taking off your shoes.

Then, go with the flow and enjoy your winter sport adventures, while looking like a superstar!


The History of Bernard Orcel


Created in 1973, Bernard Orcel or BO dictates the trends in chic sport fashion and proposes the best ski service in the French Alps.

Thanks to them, we can experiment  the blending of fashion and winter sports like a luxury mountain lifestyle.

Apart from the boutique in Courchevel, they manage 11 SKI ROOMS located in the most refined Palaces and 5* Hotels in Courchevel, Val d'Isère, Tignes and Méribel.






Written by Penka Slavova Dimitrova

Visit our European city pages to know more about the boutiques there. If fashion is your religion, then read more articles on our journal page. Don’t forget to follow AiSPi on Instagram.
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