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eigensinnig 24
DesignerMar 16, 20232 min read

Eigensinnig Wien: Mesmerizing, Enigmatic And Avant-Garde Style

Based in Vienna, Eigensinnig is an avant-garde brand that designs unique pieces inspired by philosophy, art, culture, photography, society and politics. Their driving force is based on the wabi-sabi philosophy: “Pare down to the essence, but don’t remove the poetry.”

”Eigensinnig” in German means stubborn, just like their fashion DNA-unconventional and rebellious by soul.

As they say: “without boundaries creativity will choke on itself`”, they love to deconstruct and recreate artistic apparel, defining Eigensinnig as an “oversized corset”, where everybody can self-express freely.

Besides garments, they create a whole new world of outstanding artifacts that combine craftsmanship and object d`art. You can enjoy the enigmatic ambience of the boutique, while exploring outrageous objects, unusual bags and wallets, hats, perfumes and candles, original jewellry and sunglasses.











“Black is poetry without words”, Eigensinnig Wien.

Beautiful Asymmetry


The protagonist of their curations is definitely the colour black as it is elegant, mysterious,  straightforward, minimalist and timeless. Unafraid to experiment, they design more than collections. They create fashion poetry, concepts expressed in shapes, assymetrical silhouettes, deconstructed cuts, modern Vintage aesthetic and more.

Find from straight lines to transparent and ephemeral, extravagant and unconventional to oversized and comfy, to androgyne and minimalistic.




Beyond just being fashion-driven, the collections are reflections of philosophical topics such as the concept of 'nothingness', 'the between', deconstruction, negative space, chaos theory and the links between them.

The boutique interiors express a personal wabi-sabi aesthetic, reduced to the essentials and conscious imperfectness. Vintage touches meet contemporary style in their space. The warm natural wood on the floor contrasts with the hardness of the raw concrete on the walls. Luxury and sophisticated, beautiful leather elements soften the cool steel furniture.

Moreover, walls change constantly because they use them to mind-map new inspirations and ideas of great thinkers, artists and philosophers. So, Eigensinnig Wien is a boutique like no other, it  is a fusion of stage, gallery and showroom.





The History Of Eigensinnig Wien


Toni Worldrich launched this Vienna-based label in 2012 in order to express his reflections on philosophy, art, culture, photography, society and politics through avant-garde fashion. He adds a sip of obstinacy to create an aesthetic and lifestyle especially for out-of-the-box thinkers.

In addition, the location of the boutique also talks about its essence that blends vintage with contemporary style. It is situated on the ground floor of Vienna`s oldest buildings, next to a large church on charming Sank-Ulrichs-Platz square. Although it is a non-urban space in the heart of the city, it gives the sensation of going back in time.






Written by Penka Slavova Dimitrova

All images are courtesy of the respective brand.

Visit our city pages to know more about the boutiques there. If fashion is your religion, then read more articles on our journal page. Don’t forget to follow AiSPi on Instagram.

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