We all know that fashion isn’t just about what you wear. For instance, Gen Z says it’s a powerful tool of communication. And guess what? The luxury market is tuning in, ready to decipher the sartorial messages of this generation.

Gen Z Style Explained

Gen Z isn’t playing by the fashion rulebook–they’re busy rewriting it. Forget about sticking to a particular style. These style-savvy youngsters are all about mixing and matching pieces from various fashion eras, genres, and core aesthetics. So, for them it’s not about fitting it; they want to stand out in a crowd and be noticed.

With individualism and consciousness as their guiding stars, their affinity for all-things maximalist, vintage vibes, and general ‘wokeness’ is quite evident. After all, this generation loves to tell their personal story and express their individuality through what they wear.

The Allure of Authenticity

In the luxury market’s quest for discoverability, Gen Z is here to remind us that authenticity is the real crown jewel. These fashion-forward thinkers are drawn to products that challenge the norm. And also celebrate the unconventional and daring to be different. Just as AiSPi values the stories and craftsmanship behind the labels it curates, so does Gen Z. It’s all about that unique narrative and genuine craftsmanship.

Breaking The Rules Of Fashion

For Gen Z, fashion isn’t a one-size-fits-all affair. It’s about having fun with your style. And also embrace the wonderfully diverse spectrum of fashion. There are no boundaries; it’s all about being yourself. Brands looking to woo this generation need to throw out the old rulebook and welcome in inclusivity, authenticity, and a love for imperfection.

Think different, add twists to classic silhouettes, and don’t be afraid of walking the unconventional path. An apt example would be brands like Silvia Gnecchi, L’alingi, Mietis, and others that push the boundaries of fashion to create the ‘next’ big thing.

A New Fashion Fusion

This Gen Z-inspired fashion era has allowed the rules of fashion to merges, blend, and break, ultimately leading to an exciting new style. It’s all about having fun with your clothes while you continue to showcase who you are to the world. And the biggest fusion we are crushing hard on? Breathing fresh life into Indian wear by mixing it with western couture!

Just take AiSPi’s exclusive Haute Dreams trunk show at Manish Malhotra’s Hyderabad flagship store, for instance. It seamlessly blended Manish’s signature couture with AiSPi’s edgy curation creating a fashion experience that was nothing short of extraordinary.

In a world of Gen Z fashion, the only rule is to break the rules. It’s a revolution that is shaking up the luxury market. So, brands that embrace authenticity, diversity, and individuality are the ones riding the charge.

Gen Z-Approved Brands

Do you want to let out your rebellious side and still have fun with fashion? We’ve listed down some Gen-Z approved labels that will help you lead the way–one eclectic outfit at a time.



Question: can metal chains be a fashion statement? Meet Silvia Gnecchi, a Milan-based brand that's revolutioning the style world one loop at a time.

HVISK redefines what it means to be sustainable. They are a Copenhagen-based brand that works with vegan leather to create fashion-forward designs.




Artistic and different, For Art's Sake is a sunglass brand that's not afraid to stand out. Their lightweight sunglasses feature unconventional frames and shapes that are stylish and cool.

THEMOIRè, a Milan-based brand uses plant-based and vegan leather to design beautiful bags that don’t harm the planet.



Written by Amulya Misra

All images are courtesy of the mentioned brands.

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