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DesignerOct 13, 20232 min read

Magus: Bringing Out the Magician In You

Magus is a Turkish brand driven by the force of simplicity. The brand aims to stand out, and their designs are timeless pieces that always tell a story. From fashion backed by history to modern reimaginations, explore Magus's magical world.

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Signature Overalls

The brand has been fascinated with the history of overalls since the very beginning. What began as a uniform for fighter pilots slowly became a uniform for factory workers. With the Second World War, it passed onto women who took the place of men in the factories. Fast-forward to today, overalls are a bold and daring fashion statement. Overalls had overwhelming support from the booming pop culture, with names like Elvis Presley, Freddie Mercury, Cher, etc., rocking their times with them. With love pouring in from around the world for jumpsuits, it was the feeling of safety when wearing one that led Magus to make them their signature.



All of Magus's designs have clean-cut lines and are monochrome, with the exception of a rare, designed denim. The brand exudes confidence in the way they style their clothes. Find yourself on the colder side of the palette with Magus, occasionally switching to the warmer side of things; the brand spices your style up. Either way, pieces from Magus are bold and daring.

Women Empowerment

Jumpsuits symbolize creativity, freedom, and self-confidence for Magus. The first-ever collection from Magus was based on brave women who embodied all these amazing traits. Many of the models were named after women who carved a space for themselves in history. The brand used its platform to show support and admiration for women like Malala Yousafzai, Pat McGrath, Valentina Tereshkova, Amelia Mary Earhart.


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The Magus Way

I am more than my body. I exist beyond time and space.

How can I be limited to one style set dictated by trends?

I have the freedom to be anyone whenever I choose.

I don’t fit in. I am the flow. I create my own mood. I set up my own trend.

I am the architect of my own existence.

 

I am Magus “the magician”

Call me the witch if you want.

I practice my own magic every day.

 

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Written by Kirthi Anand

All images are courtesy of the brand

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