Ou Boutique: Minimalistic and curated style, inspired by female confidence
Ou, which means “Where?” in French, is a boutique based in Amsterdam that proposes clothes, shoes and accessories.
Skipping exuberance and fuss, their mission is to empower woman and boost her confidence in the endless roles she has to manage with.
Ou women are dynamic, present, able to transform easily and translate minimalistic yet impactful style.
Running from schoolyard to office and from party to business meeting is not a problem, it does not matter where but how.
From Vintage cropped blazers, leather jumpsuits, cosy sweaters, puff sleeves to 40s-inspired floral dresses. Minimalistic silouettes yet chic and easily matchable pieces to save time and change fastly.
They are functional, comfotable and you can wear them in many styles like sporty-elegant, party, work, retro to rebellious touches look.
Colors range from classics, pastels, vivid to some deeper nuances such as dark oak, dark moss and so on.
From cowboy to studded boots, shoes` color palette consists mostly of metallics and neutral hues like mocha latte, Ivory and sand, with a few pastels added in. Use them to tone up your outfit!
Enjoy also the vintage flaired accessories such as oversized sunglasses, elegant fedoras, antique-like jewellry and more!
Collabs, campaigs, different projects, sky is the limit in the case of Ou. They dedicate collections to various topics.
The last one has to do with dancing, so they represent adorable gym-commited aesthetic in lavender shades. Find not only clothes but also gym items and get started!
Rosanne Jansen and Valerie van der Meer launched the label in 2015. Their first boutique was 9straatjesonline, based on the 9 Straatjes in Amsterdam, but then they changes the name and it ended up as a fashion platform.
Since 2017 many new brands appeared and now Ou is one of the most well-known boutiques from Amsterdam.
Written by Penka Slavova Dimitrova
Visit our Amsterdam city page to know more about the boutiques there. If fashion is your religion, then read more articles on our journal page. Don’t forget to follow AiSPi on Instagram.
Skipping exuberance and fuss, their mission is to empower woman and boost her confidence in the endless roles she has to manage with.
Ou women are dynamic, present, able to transform easily and translate minimalistic yet impactful style.
Running from schoolyard to office and from party to business meeting is not a problem, it does not matter where but how.
No "Fuss-Curse", Stay Minimalistic
From Vintage cropped blazers, leather jumpsuits, cosy sweaters, puff sleeves to 40s-inspired floral dresses. Minimalistic silouettes yet chic and easily matchable pieces to save time and change fastly.
They are functional, comfotable and you can wear them in many styles like sporty-elegant, party, work, retro to rebellious touches look.
Colors range from classics, pastels, vivid to some deeper nuances such as dark oak, dark moss and so on.
From cowboy to studded boots, shoes` color palette consists mostly of metallics and neutral hues like mocha latte, Ivory and sand, with a few pastels added in. Use them to tone up your outfit!
Enjoy also the vintage flaired accessories such as oversized sunglasses, elegant fedoras, antique-like jewellry and more!
Collabs, campaigs, different projects, sky is the limit in the case of Ou. They dedicate collections to various topics.
The last one has to do with dancing, so they represent adorable gym-commited aesthetic in lavender shades. Find not only clothes but also gym items and get started!
The History of Ou Boutique
Rosanne Jansen and Valerie van der Meer launched the label in 2015. Their first boutique was 9straatjesonline, based on the 9 Straatjes in Amsterdam, but then they changes the name and it ended up as a fashion platform.
Since 2017 many new brands appeared and now Ou is one of the most well-known boutiques from Amsterdam.
Written by Penka Slavova Dimitrova
Visit our Amsterdam city page to know more about the boutiques there. If fashion is your religion, then read more articles on our journal page. Don’t forget to follow AiSPi on Instagram.
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