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DesignerApr 21, 20232 min read

Park-vienna: Concept Store, Athem Of The True Fashion-freakies

Based in Vienna, Park is an unique concept store, where you can find avant-garde and non-standard fashion pieces, magazines, vintage furnitures of labels such as Ann Demeulemeester, Bless, COMME DES GARCONS, Petar Petrov, Motoguo, Y/Project and more. It was founded by Markus Strasser and Helmut Ruthner, who love design and aesthetic.

Unconventional and artsy, Park is perfect for real fashion-freakies who love to experiment with different styles and have a strong self-expression.

Furthermore, upcoming designers are sometimes given the opportunity to present themselves in the store through fashion shows, exhibitions and live presentations.










Versatile statement style


From classy, minimalistic, sporty-elegant to performative, highly artistic, explore timeless pieces that can be worn in versatile ways.

Original and quirky, collections consist of Vintage spirit, retro wrinkles, ruffles, bold patterns, playful prints, funny quotes and more. Also, silhouettes range from sharp lines, geometrical, oversized, tight, assymetric to body-flowing.




Materials are of very high quality and mixed in a smart way. Seeking perfect design and limited editions? Check out Park-vienna!

As a bonus, if you love fashion history, this store will become your new athem.

The interiors are welcoming and spacious, so there is enough room to take a walk and inspiration, while enjoying the modern Vintage ambience. The symbiosis of white walls and patchwork decors creates an elegant harmony.



The History Of Park-vienna


Launched up in 2004, Park was the first concept store in Austria. Markus Strasser and Helmut Ruthner joined creative forces to create this experience for the true fashion lovers. Having studied in Royal Academy of Arts, Antwerp Markus is the creative mind. Helmut comes from the tourism sector and handles the economic part.

Unusual and curated, the boutique gain attention from the beginning. Nowadays, it is so successful that they extended it online.









Written by Penka Slavova Dimitrova

All images are courtesy of the brand.

Visit our European city page to know more about the boutiques there. If fashion is your religion, then read more articles on our journal page. Don’t forget to follow AiSPi on Instagram.

 
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