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Captura de pantalla 2023-09-22 185808
DesignerSep 22, 20232 min read

Roberta Einer: Playful Textures Statement Fashion

Based in London, Roberta Einer is an experimental luxury brand that is in love with the unexpected material combinations.

Moving to London, she studied at the prestigious Saint Martins and at the University of Westminster. After being trainee in Mary Katrantzou and Alexander McQueen, her life-changing experience was in Balmain, where she fall in love with maximalist fashion.

Born in Tallinn, Estonia, Roberta was only 12 when showed amazing skills, taking participation in fashion competitions in her school. She made a full collection, reinventing second hand clothes and drew the sketches.

Who stays behind discovering this talent is her grandmother and biggest inspiration. Thanks to her, Roberta learned to knit, embroidery and crochet at that early age.Moreover, she designed a collection inspired by her granny`s love letters, postcards, photos, stories and wardrobe.







All eyes on you!


From embroidery to tailoring, the smart twist of different techniques is their trademark. Enjoy curated collections with impressive geometrical and structure designs, especially made for women who are unafraid to stand out.

They are perfectly combinable with lagenlook (“layered look”), boho, street, party, and more styles.




Of perfect quality, you will often see original cuts, assymetry and beautiful transparencies.

If you want to have fun and create bold outfits, this brand is your cup of tea!

In 2020 she joined creative forces with Swarowski to create a collection that highlights exclusive craftsmanship, hand dyed materials and extravagant touch. It shows elegant oversized puff sleeves, corsets, cut outs, hand knits and encrusted details. Made of 30 000 Swarowski crystals applied manually, the “spider dress” was the most outstanding piece.


The History of Roberta Einer


Launched up in 2015, this London-based label is created by Roberta Einer, who has gained impressive solid background of studies and experience at a very young age. Always with new projects in mind, she has collaborated with Christian Loubutin, Vans, Naomi Campbell and more.

In addition, some of her recent Awards include: Forbes 30 under 30 Europe winner ( 2020) , One to Watch by NEWGEN  winner( 2015), Saks Fifth Avenue  Emerging designer of the year winner ( 2016), CFDA + emerging design award  winner( 2016), WHO’s Next Berlin - Graduate of the year  ( 2015), Hõbenõel 2016 winner.









Written by Penka Slavova Dimitrova

All images are courtesy of the brand.

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