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AiSPiNov 16, 20232 min read

The Beauty In Exclusivity : A Fashion Guide to Luxury

In fashion luxury, exclusivity is everything. Buyers want something one-of-a-kind, that sets them apart from everyone else. And for those lucky enough to afford it, owning an exclusive piece from a top designer is a way to show the world just how unique and special they are.

AiSPi founder Aisha Saraf Kothari interestingly said, "It is the difficulty that is associated with procuring the piece, and I think that there is beauty in the process." Consequently, she will let us know the importance of exclusivity in fashion, as well as her experiences.

Storytelling and Loyalty.

Many times, in pursuit of what we love, we gather experiences that further enhance the attention we give to each of our luxury pieces. 

"I remember back when I was building my trousseau, I was looking for a Celine bag (the luggage tote) and I wanted the black color and it was sold out. I remember hunting for it from Paris to Italy to Belgium where I found it in a little boutique store and they had the last piece left for the entire season. Now, the quest for that bag and the story even made me treasure it the more", Said Aisha Saraf. 

Hence, these stories we have gathered over time, build brand loyalty leading to new opportunities and expectations from the designers. 


Quetzal

Personalization

Some designers give opportunities to their buyers to customize their designs thereby creating a sense of ownership. 


"The rarity of having something unique to oneself is what I love, and at AiSPi, we focus on experiential retail, trunk shows, give you access to know the designers, limited-edition drops, and specific things that might never be produced again."

"We want you to own pieces that you would proudly tell a story about—how you sorted, went after it, and got it!"

Confidence


Owning what is particular to you has a way of boosting confidence in a way we do not expect. Beyond just owning a design piece, you would know that a design could give a sense of identity.

When you are able to find that one piece that sets you apart from everyone else, it can be a game-changer. It also gives you a sense of ownership and pride that is hard to replicate with anything else.

 




This is important in fashion because it is an industry that is constantly changing and evolving. There is always something new and exciting but being able to stay ahead of the curve can be a boost for anyone. 

In conclusion, it is not just about finding the rare piece but also about the tale behind them. 

Interviewing Aisha Saraf Kothari, Written by Menyene Silas

All images are courtesy of the respective brands 

If you are a fashion enthusiast, look out for our journal to get updated on the latest articles. Don't forget to follow AiSPi on Instagram. 

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