Selling clothes and accessories

Style is casual and comfortable

Prices are between €50 and €100

More than a fashion brand, Heel Athens Lab suggests an alternative production model based on teamwork, parity and fair work terms. Heel fits in a world of creation, resistance and freedom designing and producing in Greece. They are in constant search of ideas and ways of recycling all their materials and fabrics, contributing to a sustainable development. The raw materials they select are friendly for both people and environment

This sustainable and ethical brand uses linen and organic cotton for their pieces; their clothes are highly wearable for the everyday life, as they are comfortable, soft and casual

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