“Refresh is that moment you’re able to capture just for yourself,” says AiSPi Founder Aisha Saraf Kothari. “It is something that energises you, something that puts you in a centred stage of calm.” If you were to look up the word ‘refresh’ in the dictionary you will find that this common word is a powerful one–having the ability to bring life and energy back into people and experiences.
For Aisha, it does the same. “When I think of the word refresh, there are some very memorable instances that instantly come to mind. Enjoying that soft breeze and taking in that unique smell of sand and ocean, just staring out into the sea away from distractions and phones–that beautiful, calm setting is my happy place.”
“The last time I vacationed in Columbia, I was on a secluded island. While sitting in an infinity pool of our villa, I was surrounded by lush greenery with the vast expanse of the ocean as a backdrop. The calmness and serenity I felt is simply indescribable. I was just there in that moment, feeling nothing but the nature around me and able to appreciate and enjoy it.”
But a refresh doesn’t necessarily mean grand gestures and holidays.
An Everyday Refresh
“Even taking 10 minutes for yourself can be refreshing,” says Aisha. “Just before I begin my workday, I enjoy a cappuccino on my terrace while looking outside, ready to start the day. Refresh to me is that moment I can capture for myself–be it a big holiday or a small everyday instance. It should re-energise, refresh, and calm.”
Away With AiSPi: A Refresh
Away With AiSPi, 16 - 17 April 2023 | DLF Emporio
“I choose refresh as the theme for the first trunk of 2023 because of multiple reasons,” explains Aisha. “The last few months–real life and digital included–have been oversaturated. It has been all about running from one destination to the other, one obligation to another. Similarly when I consume content on the internet, it is so cluttered, so much is going on! Whether you look at our content creators, designers, or number of fashion weeks or events–it just feels like people are just running, running, running from one step to the other…”
“And I just felt we needed to pause. To stop and relive the moment. And Away With AiSPi will bring that moment to you. I want this trunk show to re-energise you for the next few travel-heavy months that are to come.”
A Style Refresh
“An easy and quick way to bring freshness to your closet is through colours. Colours have the power to energise and refresh–which is why you’ll see fresh spring colours in a vibrant yet soothing palette at AiSPi.”
“Investing in new, exclusive finds is also a way of adding a little energy to your closet staples. This time, we brought 8 new brands to India! Their designs are unconventional and unique–making them the perfect spring ‘pick-me-up’ that your closet needs.”
“And of course–you can’t forget the new collections of your favourite brands. We brought new spring-summer collections and exclusive launches–did you know we’ve co-designed two handbags with L’alingi?!”
“Refresh to us is all about bringing in the new while changing up the old–something the world needs right now.”
Interviewed Aisha Saraf Kothari | Written by Amulya Misra
All images are courtesy of the mentioned brands.
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