Apropos is Germany’s leading concept store with boutiques all over the nation including Munich, Berlin, Hamburg, and others. It’s a wonderland of luxury shopping where beauty, art, and tradition harmoniously intertwine. Discover what makes these design-focused stores a shopping haven in Germany.
Fashion Forward
Apropos meticulously curates high-end fashion, accessories, and lifestyle products to offer access to cutting-edge fashion and unique pieces. The two founders, Daniel Reido and Klaus Ritzenhöfer gather beautiful things from around the world to help people discover their style. “It is important to us, to offer you the most luxurious and unique items which will make your life even more beautiful,” claims Daniel.
The concept store now houses more than 140 labels selected for their quality, innovation, and relevance to the brand’s ethos. Renowned names like Gucci, Prada, and Chanel share space with talents such as Ammina Muaddi, Jacquemus, and Marine Serre.
Discovery Led
“Apropos is a reflection of our passion for beauty, art, and the finer things in life,” says Klaus Ritzenhöfer. The stores symbolise the founder’s voyage of discovery, centred around fashion weeks, ateliers visits, and trade fairs. Daniel Riedo and Klaus Ritzenhöfer keep creating a uniquely individual yet extravagant shopping experience, where you can finally be yourself.
Luxury Interiors
Based on historic and architecturally significant buildings, the Apropos stores showcase a unique blend of innovation and tradition. Originality and modernity are layered together to create a modular space that reflects the brand’s commitment to luxury and innovation. There, between the high ceilings, polished marble, rich wood finishes, and metal accents you will float in an immersive curated space. Soon you will notice how art and decor enhance products, while lighting sets the stage for an intimate shopping journey. All stores share a touch of luxury, yet each has its special flair.
The Story Behind Apropos
Daniel Riedo and Klaus Ritzenhöfer have been traveling the world for more than 30 years, collecting exquisite treasures to help people define their style. Their vision for Apropos, the Concept Store was to make beauty and art a part of everyday life. Since 1984, they have been committed to providing an unparalleled selection of luxury fashion, beauty, and interior products. Apropos started in Gummersbach, Germany and quickly gained popularity, leading to the opening of flagship stores in other locations.
Today, Apropos has six exclusive locations across Germany, offering a journey of discovery through its carefully curated collections. The dynamic partnership of Klaus Ritzenhöfer’s discerning eye for fashion and Daniel Riedo’s adept management ensures that Apropos remains a beacon of style and luxury.
Daniel’s vision: "Shopping at Apropos should be a journey full of discoveries, where every item tells a story.”
Written by Elisa Burel
All images are courtesy of the brand.
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