![Kooreloo, Athens, explore with aispi, designer boutique, aispi curated](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/2024/07/HighSummer2024Campaign-10-Large-e1719836883204.jpeg)
Based in Athens, Kooreloo matches the spirit of Mediterranean culture with European chicness to create highly individual bags and garments. Each piece is embroidered with the sense of endless summer life and aims to make every woman feel like Greek goddess.
With old craftsmanship and master-craft techniques, each bag is made of “kourelou”–traditional woven rugs crafted from forgotten fabrics in Grecian homes.
“Contrast, imagination, the beauty of the unexpected and the individuality of the unconventional are the words I use to describe my art,” says Leila Karr.
![386201998_18393525466041049_5674776156424429679_n 386201998_18393525466041049_5674776156424429679_n](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/elementor/thumbs/386201998_18393525466041049_5674776156424429679_n-qqgwsxkbktqhfon3eti43a8zb0ccrjjig0d8lhq9hk.jpg)
![Snapinsta.app_275264866_1095908231261923_8095658839431112453_n_1080 Snapinsta.app_275264866_1095908231261923_8095658839431112453_n_1080](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/elementor/thumbs/Snapinsta.app_275264866_1095908231261923_8095658839431112453_n_1080-qpg88ggzheeqwnu0e6rboyhh35aisl5hki8xuygr60.jpg)
![Snapinsta.app_281629622_557144639116149_1991515107456029423_n_1080 Snapinsta.app_281629622_557144639116149_1991515107456029423_n_1080](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/elementor/thumbs/Snapinsta.app_281629622_557144639116149_1991515107456029423_n_1080-qpg7q5k4ejcqu0f49rxun2rco1i7wrhndwxkfzlqbs.jpg)
![Snapinsta.app_398145824_18398769019041049_5378070333738346007_n_1080 Snapinsta.app_398145824_18398769019041049_5378070333738346007_n_1080](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/elementor/thumbs/Snapinsta.app_398145824_18398769019041049_5378070333738346007_n_1080-qpg7rru469kitu2gth4pxo1xhxiz5zx09xdo757bm0.jpg)
![CampaignSS2024-28 Large CampaignSS2024-28 Large](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/elementor/thumbs/CampaignSS2024-28-Large-qqgx5nbq1554hs665tdfbkqglno3w50siy2pb8vjbc.jpeg)
![CampaignSS2024-18 Large CampaignSS2024-18 Large](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/elementor/thumbs/CampaignSS2024-18-Large-qqgx5jkd9szz7cbmrrqx1lom846n1clv6fgre51408.jpeg)
![Snapinsta.app_431536694_18428887162041049_3339499503809538087_n_1080 Snapinsta.app_431536694_18428887162041049_3339499503809538087_n_1080](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/elementor/thumbs/Snapinsta.app_431536694_18428887162041049_3339499503809538087_n_1080-qpg7soqgtgtk46qohdcnuxr2af0tnejm2g7nztujk8.jpg)
![Snapinsta.app_406545132_18404834821041049_1684561115577414198_n_1080 Snapinsta.app_406545132_18404834821041049_1684561115577414198_n_1080](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/elementor/thumbs/Snapinsta.app_406545132_18404834821041049_1684561115577414198_n_1080-qpg7rzctoxuteprjlkdqhm5m90hwvkquyylk1cw688.jpg)
![Snapinsta.app_426739366_18421764676041049_8780868675960858171_n_1080 Snapinsta.app_426739366_18421764676041049_8780868675960858171_n_1080](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/elementor/thumbs/Snapinsta.app_426739366_18421764676041049_8780868675960858171_n_1080-qpg7si5lhmkjux08jsi9vheu4px95ithpjn9mw4ars.jpg)
The Style of Mediterranean
Built around the principles of art, endless creativity, and age-old tradition, Kooreloo creates standout designs that set them apart. The rest: beautiful collections that are artistically inclined, expertly crafted with just a touch of bohemian style.
![](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/2024/07/363350884_813215553820007_3970723212584451603_n-821x1024.jpg)
![](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/2024/06/Captura-de-pantalla-2024-06-10-121656.png)
The designs are born out of the founder, Leila Karr’s, desire to merge European chic style with Mediterranean culture. The collections are enhanced by their experimental approach to texture, vibrant colourway, as well as contemporary cuts. Take note of their embroidered colourful patterns, exquisite floral decorations, elegant chain handles, playful fringes, intricate metallic details, and a lot more.
What we love is their creative approach to their bags. Be it clutches, mini or shoulder bags, their arm candies weave together colourful textiles to reinvent tradition in a contemporary fashion. Designed with the magic of the old craftsmanship traditions, their collections speak of impeccable quality. Who can resist these artistic masterpieces?
![](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/2024/07/374695327_831458488662380_1190644684629907156_n-1024x1024.jpg)
The History Of Kooreloo
Founded in 2014, this Athens-based label reimagines European design philosophies with Mediterranean flair. With many stores in Greece, Europe and USA, they continue to grow tremendously across the world.
Exceptionally recognised for their handbags, each piece takes you on a trip through the founder’s take on modern creativity with culture of the Mediterranean. Whichever bag style you choose, its aura and vibes will always elevate your mood and recall summer memories.
![](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/2024/06/Captura-de-pantalla-2024-06-10-122845.png)
![Kooreloo_SS24-12 Large Kooreloo_SS24-12 Large](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/elementor/thumbs/Kooreloo_SS24-12-Large-qqgwvimdla161wd3278fhzxydswx1k2ahmjt7dbkbk.jpeg)
![Campaign_SS2024-31 Large Campaign_SS2024-31 Large](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/elementor/thumbs/Campaign_SS2024-31-Large-qqgx5uugro6prhceoo4oxe0hmdy9pp3zwsw38xznvk.jpeg)
![](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/2024/06/Snapinsta.app_279046665_701578690885774_6253898001737346951_n_1080-837x1024.jpg)
![](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/2024/06/Snapinsta.app_274142291_501585761376683_7873917333691736503_n_1080-1024x1024.jpg)
![](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/2024/07/Kooreloo_ss24-4-Large-1024x682.jpeg)
![](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/2024/07/HS2024-74-Large-1024x819.jpeg)
![](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/2024/07/Kooreloo_ss24-5_68f635ba-367d-42c2-a253-77281e5a6024-Large-1024x682.jpeg)
![Campaign_SS2024-29 Large Campaign_SS2024-29 Large](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/elementor/thumbs/Campaign_SS2024-29-Large-qqgwvc1h1l0v3t5hduvsgofdygi4fp2tfwdwqy61l4.jpeg)
![](https://djur85sk49zyg.cloudfront.net/wp-content/uploads/2024/06/Snapinsta.app_277155227_1040526483487935_8839316451668989885_n_1080-1024x1024.jpg)
Written by Penka Slavova Dimitrova
All images are courtesy of the brands and boutiques mentioned in the article.
Visit our city page to know more about the boutiques there. If fashion is your religion, then read more articles on our journal page. Don’t forget to follow AiSPi on Instagram.