Oh, Courchevel, the city fondly referred to as the ski capital of the world’. France’s famous ski resort has one of the longest ski seasons and most definitely one of the longest lists of A-list visitors. This not-so-little town is a true example of how the French celebrate and manifest luxury.
Naturally, this dreamy winter haven has to offer more than skiing to its visitors in order to maintain its ‘’jet-setter attractive’’ character.
One prime example of a not-to-be-missed store there is Bernard Orcel. Established during the 70s and operating successfully to this day, Bernard Orcel offers a unique shopping experience to its customers who can immediately feel almost like royalty upon entering, with the trained staff offering seven-star, uppermost service of their requests.
Unique
Skiwear
The store, found in a central location in Courchevel invites visitors to explore the variety of A-list brands it hosts and promises to equip clients with the best pieces for skiing and ready-to-wear garments as well.
Impressive as it is, and with years of history and built reputation, Bernard Orcel has collaborated with well-established brands and houses such as Fendi, Brunello Cucinelli and Missoni without ceasing to offer more recently-founded brands such as the popular part of modern fashion history Off-White, founded by the late Virgil Abloh only 10 years ago.
Almost any taste and style can be accommodated in Bernard Orcel. Fleeces and warm ski suits can be found both in neutral colours as well as more bold ones. High quality knitwear and cashmere is characteristic of clothing in Bernard Orcel, especially in jackets. Lovers of minimalistic style and monochromes will be equally satisfied with print-lovers and multi-coloured designs shoppers.
The Background
The store, inspired by the design and architecture of chalets opened during the 1970s in Rue du Rocher in the center of Courchevel.
Apart from this flagship store, during the years of its operation Bernard Orcel has grown and has also built 6 ski rooms in the best hotels and palaces of the ski resort along with another ski room in Val d’ Isere, a ski resort in the French Alpes borders with Italy.
BO by Bernard Orcel
Always evolving and growing, Bernard Orcel has in the latest years created its own virtual magazine ‘’BO by Bernard Orcel’’ a fashion guide addressed to everyone who aims to be chic, despises masses and homogeneity in fashion choices and appreciates the personal and slower approach to shopping and understanding trends. This magazine is in line with the store’s philosophy of treating each client in a manner that accords their personality and taste and approaching them in a way that aims to serve their very own needs as a consumer.
Go in to explore brands of excellent quality, buy the best of any ski (and après ski) garments, accessories to protect you from cold and lasting pieces for occasions outside the piste. Live the experience of being a real Courchevel habitue and understand why this world famous ski-resort is affiliated with chicness. Because chic, is an attitude that transcends.
Written by Eleftheria Giannouli
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