Marita Huurinainen is a Finnish designer that is heavily inspired by her surroundings and nature, which is visible in her designs.
Her self-named brand’s creative collections include ready-to-wear apparel, shoes, and accessories. The mood showcased in the collections is always parallel to Finland’s spirit in an artistic way. Light and colourful like its summer or to dark and mysterious much like its winter.
Eco-Inspired Collections
Marita Huurinainen applies materials and colours that seem to be taken straight out of a natural Finnish environment. Not just in a poetic way, but also in a sustainability-driven manner.
Valuing nature, preserving it, and taking sustainable approach- brand’s foundation. Its considerate perspective does not see its ecological considerations as some sort of goal but rather as the minimum requirement that needs to be present in every activity.
Signature Marita Huurinainen pieces include the unique WAVE shoe. It is made out of wood and inspired by the ocean’s waves (pictured left) and outerwear from the WILD collection, which is composed of ethically sourced fur and reindeer.
The WILD collection only uses fur of wild animals, which lived their free lives in the Finnish wilderness and have been sustainably sourced. They can adjust and customise pieces in-store to perfectly fit each individual.
Collections include prints and patterns that tell stories. Strong colour combinations, hand-made brushstrokes, drops of colour, hand-dyes, and traditional techniques. All applied with the collaboration of artisans on natural, breathable materials such as cotton, linen, viscose, and silk. The Finnish brand develops social responsibility by giving opportunities to local artisans, small local businesses, and female entrepreneurs.
Origins of Marita Huurinainen
Since the founding of the brand in 2013, lasting style and quality- its essence. This concept heavily opposes disposable culture and promotes sustainable use.
The Helsinki-based brand and its partners strive to create clothes and accessories that are practical, long-lasting, beautiful, and timeless. Head designer, Marita Huurinainen, has stayed faithful to her nature-appreciating philosophy. She firmly believes that it is important to recognize one’s heritage and respect it. Also, incorporate it in contemporary, functional ways. She hopes that the amazing quality of her products and design concepts motivate everyone to invest in timeless design.
Written by Hannah Gabriella Armstrong Méndez
All images are courtesy of Marita Huurinainen.
Explore more Finnish boutiques and designs through our Helsinki page. Visit our Instagram to know more about the latest fashion trends and events.