Stefania Vaidani is setting the ground for the infinite ways contemporary femininity can portray itself. The sustainable Greek brand provides a self-assured and fierce yet welcoming space for stylish women.
These women are not afraid to put themselves out-there through their fashion choices and seek out fine, unique outfits for each occasion. Since the very beginning of the brand, the designer has assured a high-fashion “wow effect” in each collection.
Eccentric
Glam
Chic, refined style is exemplified in each Stefania Vaidani garment. Collections celebrate Italy’s fine high-fashion techniques, traditions, and culture. This is evident through the beautiful and glamorous designs, exquisite craftsmanship, intricate hand-made details, and overall vibe. The brand manages to create stand-out pieces that maintain an effortless air about them.
Modern female flair is expressed through avant-garde cuts, romantic details, architectural silhouettes, sculptural volumes, elegant necklines, and an eccentric play of materials and tones. The brand is not shy about using colour, so its palette ranges from dark violet, blue, black, and bordeaux to more lively optic white, crisp beige, clean lilac, shocking pink, passionate red, and even neon green. As if we needed another reason to love them!
A Sustainable
Approach
Sustainable fabrics and materials are created by each season. Stefania Vaidani collections are mostly composed of vegan leather, organic cotton, and other recycled textiles that are both OEKO-TEX® and organic certified. Luxurious glam is exemplified through elegant sequins, silky crepes, soft knits, and vegan suede.
About Stefania Vaidani
Greek-native Stefania Vaidani was raised in the suburbs of Athens by a family of creators. She graduated from Marangoni Fashion School in Milano in 2018, where she developed her much-admired feminine and romantic aesthetic. Her eponymous brand was founded the same year with the goal of making well-designed fashion using high-quality, sustainable materials, while maintaining a contemporary price range.
Today, the brand is run by its two co-founders: Stefania Vaidani, Creative Director and Head of Design, and Nadia Gkartzonika, CEO. They divide their time between the United States, where the headquarters are, and Greece, where manufacturing takes place. The pair have found a solid formula to develop the brand’s aim of creating lasting and effortless, yet statement fashion. Their contemporary take on femininity can be styled “from day to night and from dusk to dawn.”
Written by Hannah Gabriella Armstrong Mendez
All images are courtesy of Stefania Vaidani.
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