Italy is one of the biggest hubs for creativity–a city where art, design and style meet almost seamlessly. There, nestled in a small corner is a concept store, called Privè Concept, that’s dedicated to showcasing the collections of local Italian fashion designers and brands.
Our founder, Aisha S. Kothari, stumbled upon the store on one of her many trips to this great city. “A bright pink flamingo at the entrance immediately caught our attention,” she says. “Everything you find here is styled with an aspect of funk, detail and effortless Italian style. The owner herself has a flair that is very hard to match.”
The Local Designers
Whether you’re looking for lingerie or a dress that makes a statement, this Rome boutique has it all. Featuring some of the best and the brightest, you’ll find brands here like Otto D’ame, Compañía Fantástica, Des Petit Hauts and more.
The Curation Philosophy
Privè Concept is always in search of new, exciting womenswear brands which offer truly unique pieces for their clientele. While designers that follow trends are always welcome, they must meet the Privè Concept style which is fun, funky and eclectic.
Promising imagination and exclusivity, this boutique will ensure you conquer Rome when you shop here. We, at AiSPi, love their comfy silhouettes, high quality clothing and multicoloured designs. Each piece will instantly make your outfit stand out.
A Little Background Into Privè Concept
It was in 2011, when an architect, lawyer and pharmacist met, they decided to share their vision with the rest of the world. Their curiosity, research, imagination with just a bit of madness led them to open Privè in Florence.
From there, they decided to expand into their favourite city, Rome. Opening Privè Concept in a small street behind Piazza Navona, they opened the store for locals and tourists.
Since then, the boutique has become known for their collection, building a local customer base in both Florence and Rome. If you’re visiting these Italian cities, don’t forget to make a stop at this store!
Written by Team AiSPi
All images are courtesy of Privè Concept.
Visit the boutique:
Via dei Coronari, 192, 00186, Rome
Via Guglielmo Marconi, 19/g rosso, 50131, Florence
To explore other boutiques in Rome and Florence, visit our city page. Follow us on Instagram to say updated on the best of European fashion.