Sunglasses are and always will be the coolest accessory. Simply putting them on instantly dials up your cool metre. But there’s a London-based brand that is reinventing the sunglass game to give us a better feeling.
A Better Feeling is a sustainable brand that is reinventing sunglasses and opticals. As it is a product-based company, its designs are created with functionality and aesthetics in mind. The futuristic brand’s initial offering was stylish eyewear designed in London, but it also has an eclectic fragrance collection that is made in France.
This brand is all about connection. It develops a symbiotic visual identity through the material language of its refined products with the goal of achieving synergy between product and person. Their collection is sure to leave you wanting more.
Elevated
Collections
A Better Feeling produces a diverse range of avant-garde unisex eyewear styles. Merging retro elements with a futuristic design aesthetic, each of the brand’s unorthodox design showcase their creative versatility. Intriguing shapes, fresh colour combinations, cutting-edge materials, and mysterious silhouettes when combined exemplify A Better Feeling’s cool, alien-esque aesthetic.
Materials
The London brand works with different materials including stainless steel, titanium, TR90 (an ultra-lightweight thermoplastic material) and acetate. Their designs are weightless and comfortable, offering flexibility in styling. The materials are corrosion and stress resistance along with being durable which makes them last for years without fear of damage.
A Better Feeling aims to create sustainable eyewear with 3D-printed sunglasses, which are made from materials which have a low impact on the environment. The brand has polarised lenses with UV protection reduces the strain on eyes and their dual lenses serves two uses.
The unique designs come in different models and colour typologies which are perfect for any season or year. An interesting revival of chrome surfaces, solid bright colours, clear frames with diverse tones, exposed metallic details, and seemingly-floating lenses are involved in A Better Feeling’s eccentric accessories. Their eye-catching designs are stylish, glamorous and modern–making them the perfect accessory for the forward-thinking man or woman.
The Story Behind A Better Feeling
A Better Feeling was created in London in 2018 by Cairo-born DJ, musician, designer, and creative director Xander Ghost. His unparalleled creative spirit is visible in each of the brand’s collections. Since its beginnings, the brand has combined simplicity with versatility to develop ultramodern eyewear that invokes happiness. The founder enjoys experimenting with super contemporary shapes, futuristic aesthetics and has big plans for A Better Feeling’s future.
Written by Hannah Gabriella Armstrong Méndez.
All images are courtesy of A BETTER FEELING.
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