France is a country known for its culture, food, and fashion innovation, holding many secrets in its winding streets. Among them is a gem on Rue Etienne Marcel in Paris and Rue du Commandant André in Cannes that has been quietly revolutionising the eyewear industry since the turn of the millennium. Step inside the world of Marc Le Bihan, where the boundaries between eyewear and high fashion blur into a seamless, chic vision.
A Unique Curation
While many eyewear opticians may house a variety of brands, what sets Marc Le Bihan apart is their unwavering commitment to curating avant-garde collections. The brainchild of Danièle Le Bihan, the founder turns her discerning eye on international fashion shows to seek out pieces that transcend commercial appeal.
The selections are always bold, innovative, and a step ahead of the trend curve. Each frame acts as a masterpiece, carefully chosen to reflect the brand’s ethos of creativity and high fashion.
High-Quality Materials
The materials you’ll find in Marc Le Bihan’s eyewear are always premium. High-quality craftsmanship and cutting-edge design can be found in every pair of glasses. Whether it’s the sleek metals or luxurious acetates, each piece is a testament to the brand’s dedication to excellence. A few of the standout pieces can be labelled as works of art.
Collaborative Spirit
A big part of Marc Le Bihan’s creativity comes from the brand’s collaborations. By teaming up with renowned designers like Thom Browne and Linda Farrow vintage, the brand continually reinvents itself. This allows the brand to maintain a fresh take on fashion, and cements their position as an integral eyewear curator.
The Story Behind Marc Le Bihan
In the spring of 2000, Danièle Le Bihan who is a fervent fashion enthusiast, decided to disrupt the eyewear industry with a store unlike any other. Her background in fashion and a futuristic vision helped her open the doors of her first boutique. Her approach was simple yet revolutionary: eyewear should not just be functional but also an essential fashion statement. This led her to create Marc Le Bihan, with a first store in the city known for its breathtaking innovative fashion.
With this launch, Danièle redefined the eyewear industry. She partnered up with an architect’s office to create a boutique that was as avant-garde as the frames it housed. The store soon became a beckon for fashion lovers from all across the globe.
Marc Le Bihan is more than a retailer, it’s a hub for emerging designers. By offering a platform for new talent, the boutique serves as a house of innovation. Maintaining that same spirit into every new store, their shopping experience is unlike any other. You’ll find exclusive, cutting-edge models displayed with a scenography that feels as artistic as the eyewear itself.
Written by Team AiSPi
All images are courtesy of Marc Le Bihan.
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