Whoever told you that naming something that is close to permanent is easy, TRUST ME, its NOT. Best of luck to all you parents! When I came up with the idea of “AiSPi”, the idea was the easy part, the name not so much. I brainstormed for days, and felt as if that was the only thing stopping me from launching the concept.
I started off with penning down some ideas, and words that described the values of what I wanted the company to stand for. At the same time, I was being hounded by advice that having a catchy name, a memorable jingle, was all that mattered – who cares what it meant?
With a dictionary and thesaurus at hand, I narrowed down on ESPY – which means To Discover, to find, to unearth. After all, that is what we are doing here right? AISPI was always meant to be more than just a name. It had to represent curiosity, individuality, and connection. Along with:
Discovering local fashion and emerging designers
Unearthing hidden talent of wonderful student and emerging photographers
Finding your unique personality and style
To add a twist to the name, my friend and co-founder of The Vegetarian Elite, Sneha Mehta, had a cute idea. Lets make ESPY – AISPI, after my name, Aisha and to combine with the famous jingle I-Spy with my little Eye!
Behold, AISPI
It’s more than a brand; it’s a personal journey, a fusion of identity, purpose, and creativity.
Every time someone asks about the name, it sparks a conversation—and that’s what AISPI is all about.
AISPI is not just something I created, it’s something I live and breathe. And I hope, as you explore our platform, you’ll feel the heart behind the name just as much as I do.