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Located in the heart of downtown Athens on Voukourestiou Street is the Valtadoros Atelier. A sleek modern building whose interiors reflect the house’s design philosophy, this Greek brand is much more than a fashion label. It was founded by Paris Valtadoros, a fashion designer who wanted to revamp the Greek fashion scene.
The brand’s goal is to make women feel like goddesses, effortlessly and immediately when they wear their collections. Inspired by Greek mythology and culture, the designer celebrates women through his garments.
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Ethereal Collections
The designs by Paris Valtadoros are extraordinary. It is the founder’s love of design that results in diverse cuts, explosive textural experimentations, and unique shapes. Using his inspiration, he creates haute couture that’s beautiful, fluid, ethereal, and seeped in memories of Greece.
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The brand is now recognised for its one-of-a-kind designs. The gorgeous avant-garde lines, strictly geometrical shapes that fade in the sensuality of female silhouette serve as the defining elements that set the designer apart.
Serendipity of design, the concept of Greek divinities, theatrical elements, flowing textures, matched with sharp silhouettes and strict lines, unique shapes, unexpected material combinations and experimental spirit, end up in picturesque collections with Mediterranean aura and unconventional chic. Eclectic and versatile, you’ll fall in love with the founder’s creative vision and design aesthetic.
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The Story Behind The Brand
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Born in Macedonia in Greece, Paris Voltadoros began his apprenticeship within the family business in his early years. He moved to Athens to study economics, only to leave it and follow his passion for fashion. From being a purchasing manager to styling for national TV to working as a fashion advisor for a women’s magazine, Paris held a lot of different roles as he learned the industry. He opened his first prêt a porter boutique in Naxos Island and attended the AKTO’s course of studies in Fashion Design.
Founded in 2008, Paris Valtadoros used his expertise in show business and publishing industry to create his own haute couture. From his atelier in Athens, we designed and materialised his collections. His bridal collections have received critical acclaim, and today he is one of the most recognised designers of Greece. With stores in Athens and Mykonos, the Greek-based brand continues to showcase alluring Mediterrean collections that marry dramatic chicness.
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Written by Penka Slavova Dimitrova
All images are courtesy of the brand.
Visit our Athens city page to know more about the boutiques there. If fashion is your religion, then read more articles on our journal page. Don’t forget to follow AiSPi on Instagram.