"Our curation is completely independent as we rely on research and recommendations from fashion stylists, industry insiders, and others."

"We unearth the story behind the brand, understand its price points, quality of product and create a validated selection to present to you," says Aisha Saraf Kothari.

"The labels which we go for are already featured in some of the best line-ups in Europe, be it in Selfridges or Printemps. It's like the next big thing and we are constantly on the lookout for designers who are on the verge of becoming huge, so we can explore their work before they are already household names."